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Kevin Schaff

Kevin Schaff

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@ 3X Entrepreneur | Executive Strategy & Operations Leader | Former CEO | Low-Tech to High-Tech (Media Tech, Data & Analytics, Software/Platform/Cloud Tech) Expertise | Global Speaker/Panelist
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Education

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University of Wyoming

Bachelor of Science (BS), Business Communication 1992-01-01 - 1996-01-01

Work Experience

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SOURCE Global

2024-08-01 - 2025-03-01

SOURCE Global

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RK

2019-08-01 - 2024-07-01

RK

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Twyst Inc.

2016-06-01 - 2019-08-01

Twyst Inc.

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University of Wyoming College of Business

2013-10-01 - 2017-05-01

University of Wyoming College of Business

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Yale School of Management

2014-05-01 - 2016-01-01

Yale School of Management

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Wazee Digital

2003-01-01 - 2013-09-01

Wazee Digital

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Webb Interactive Services, Inc.

1999-01-01 - 2002-01-01

Webb Interactive Services, Inc.

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UPDATE Systems, Inc

1996-01-01 - 1999-01-01

UPDATE Systems, Inc

Skills

Mergers & Acquisitions (M&A) Strategic Integration Enterprise Technology Digital Asset Management Retail Automation Brand Visability Technology Strategy Digital Transformation Team Leadership Operational Excellence Go-to-Market Strategy Direct to Consumer Marketing Budget Management Sales Funnel Optimization Global impact Start-ups Strategic Partnerships Digital Media Strategy Digital Strategy

Summary

With over eight months as EVP of Business Development at SOURCE Global, the focus has been on launching and scaling the company’s first direct-to-consumer business. Responsibilities included creating a comprehensive go-to-market strategy, optimizing sales funnels, and driving customer acquisition, pricing, and analytics. These efforts were designed to position the organization for sustainable growth and market penetration. Previously, as Sr. Director of Technology at RK, led a strategic overhaul of technology operations for the company’s largest business unit, identifying inefficiencies and implementing scalable automation solutions to enhance productivity and financial performance. This practical, data-driven approach underscores a career-long commitment to operational excellence, innovation, and empowering teams to achieve measurable success.

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