Education
Institute of Business Administration
MBA, Marketing 1989-01-01 - 1993-01-01Work Experience
Tania Bottled Water Company ltd.
Current
Tania Bottled Water Company ltd.
Young & Rubicam
2015-04-01 - 2016-01-01
Young & Rubicam
ARZ/Villa 22
2008-07-01 - 2014-12-01
ARZ/Villa 22
J. Walter Thompson Worldwide
2007-08-01 - 2008-06-01
J. Walter Thompson Worldwide
LEO MEA (Middle East & Africa)
2004-07-01 - 2007-07-01
LEO MEA (Middle East & Africa)
The Brand Partnership Pvt. Ltd
2002-09-01 - 2004-06-01
The Brand Partnership Pvt. Ltd
Lotte Kolson (Pvt.) Limited
2001-09-01 - 2002-08-01
Lotte Kolson (Pvt.) Limited
Tapal Tea (Pvt.) Ltd.
2000-11-01 - 2001-09-01
Tapal Tea (Pvt.) Ltd.
Ogilvy
1999-12-01 - 2000-10-01
Ogilvy
Grey
1999-02-01 - 1999-11-01
Grey
Skills
Summary
Management professional with experience across multiple brand categories; multiple regions/cultures; multiple Business Units. Bringing tangible organizational and business growth through ideal combination of Strategic Marketing, MarCom/Advertising, Organization Development, Material/Production Planning, Digital Sales, Capacity Development, Dashboard and Change Management. Worked alongside regional & global networks to implement brand strategies and campaigns in home markets. Enhancing Brand Equity through marketing strategy & planning by harnessing consumer insights and market research to gain understanding of consumer and competitive environment. Development and implementation of brand plans and consumer engagement activities to achieve brand/category objectives. Increase Supply Chain efficiencies through Sales Re-Routing, material/production planning, warehouse & vendor management. SBU management with P&L responsibilities. CORE COMPETENCIES •Strategic Brand Management •Brand Re-Engineering •Glocalizing International Brands •Brand Architecture •Market Segmentation •Category Management •Integrated Marketing Communications •Research •Organizational Development •Capacity Building •Material/Production Planning •Digital Sales Channels •Dashboard