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Khushnood Mirza

Khushnood Mirza

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Marketing @ Tania Bottled Water Company ltd. Marketing | Communications
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Education

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Institute of Business Administration

MBA, Marketing 1989-01-01 - 1993-01-01

Work Experience

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Tania Bottled Water Company ltd.

Current

Tania Bottled Water Company ltd.

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Young & Rubicam

2015-04-01 - 2016-01-01

Young & Rubicam

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ARZ/Villa 22

2008-07-01 - 2014-12-01

ARZ/Villa 22

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J. Walter Thompson Worldwide

2007-08-01 - 2008-06-01

J. Walter Thompson Worldwide

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LEO MEA (Middle East & Africa)

2004-07-01 - 2007-07-01

LEO MEA (Middle East & Africa)

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The Brand Partnership Pvt. Ltd

2002-09-01 - 2004-06-01

The Brand Partnership Pvt. Ltd

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Lotte Kolson (Pvt.) Limited

2001-09-01 - 2002-08-01

Lotte Kolson (Pvt.) Limited

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Tapal Tea (Pvt.) Ltd.

2000-11-01 - 2001-09-01

Tapal Tea (Pvt.) Ltd.

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Ogilvy

1999-12-01 - 2000-10-01

Ogilvy

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Grey

1999-02-01 - 1999-11-01

Grey

Skills

Business Transformation Integrated Marketing Strategic Thinking Brand Management Business Strategy Brand Awareness Consumer Behavior Strategy Account Management Customer Segmentation Strategy Interpersonal Skills Product Management Communication Data-driven Decision Making Marketing Strategic Planning Management Market Research Marketing Communications Marketing Strategy

Summary

Management professional with experience across multiple brand categories; multiple regions/cultures; multiple Business Units. Bringing tangible organizational and business growth through ideal combination of Strategic Marketing, MarCom/Advertising, Organization Development, Material/Production Planning, Digital Sales, Capacity Development, Dashboard and Change Management. Worked alongside regional & global networks to implement brand strategies and campaigns in home markets. Enhancing Brand Equity through marketing strategy & planning by harnessing consumer insights and market research to gain understanding of consumer and competitive environment. Development and implementation of brand plans and consumer engagement activities to achieve brand/category objectives. Increase Supply Chain efficiencies through Sales Re-Routing, material/production planning, warehouse & vendor management. SBU management with P&L responsibilities. CORE COMPETENCIES •Strategic Brand Management •Brand Re-Engineering •Glocalizing International Brands •Brand Architecture •Market Segmentation •Category Management •Integrated Marketing Communications •Research •Organizational Development •Capacity Building •Material/Production Planning •Digital Sales Channels •Dashboard

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