Kristina Y.
Education
Columbia Business School
MBA, Marketing & Management of Organizations -
Yale University
Bachelor of Arts - BA, English and Film Studies -Work Experience
M4 Associates
Current
M4 Associates
FinRegLab
2023-01-01 - 2023-01-01
FinRegLab
Prepare4VC
2020-01-01 - 2022-01-01
Prepare4VC
GigaOm
2011-01-01 - 2017-01-01
GigaOm
Authy
2014-01-01 - 2015-01-01
Authy
CoreLogic
2007-01-01 - 2011-01-01
CoreLogic
Applied Identity
2005-01-01 - 2007-01-01
Applied Identity
Verifia, Inc. (formerly Netgeo)
2002-01-01 - 2005-01-01
Verifia, Inc. (formerly Netgeo)
Digital Insight
2000-01-01 - 2002-01-01
Digital Insight
CKS Partners (USWeb/CKS)
1997-01-01 - 2000-01-01
CKS Partners (USWeb/CKS)
Skills
Summary
Senior marketer, consultant-strategist, content curator and research analyst with 19+ years post-MBA experience. I follow, write about and advise companies in multiple industries and non-profits for which cloud technology plays an important role. I work with companies that create technology as well as organizations that consider technology companies key constituents. Areas of knowledge and expertise include: cloud computing services (enterprise private cloud, PaaS, consumer and B2B/B2B2C SaaS), financial technology, e-commerce, alternative currencies (cryptocurrency, other), mobile payments, emerging tech and digital security, and cybersecurity (authentication). Specialties include competitive analysis, market assessment, go-to-market strategy, integrated marketing, content strategy, corporate development advisement and change management. I help start-ups launch, mid-stage organizations evolve to "cross the chasm," and large enterprises reinvent.
