Lisa Dennis

Summary

Speaking the language of the buyer is not for the faint of heart. As marketers and sellers, our primary focus is typically on the products, services, and solutions we get paid to promote. But the reality is that this typically results in "company-speak" versus "buyer-speak" - leaving your prospects and customers to do the translation by themselves. In a hyper-competitive world, this has serious implications for engagement and sales. Generative AI may look to some like an amazing solution to this problem - but integrating actual customer language, industry insights, and buyer value drivers needs real intelligence, judgement, and deep knowledge of what your prospects needs, challenges, and goals truly are - in context. With over 26 years of experience in marketing and sales strategy, I am passionate about helping B2B companies "speak buyer." As the founder of Knowledgence Associates, I have partnered with hundreds of clients, from start-ups to mid-market, to enterprise, developing and delivering value propositions, positioning, marketing and sales messaging, channel marketing, sales tools, sales enablement and training, and seminar/workshop design. After 10 years of delivering ABM certification and consulting, I recently developed the Knowledgence ABM Graduate School™, a first-of-its-kind program that goes beyond ABM certification methodology and delivers next level education for experienced ABM practitioners. The program focuses on practical, hands-on application, best practices, new strategies and approaches, and leverageable ideas that can be executed in the field, where it counts. With over a decade of delivering enterprise ABM education and consulting, I aim to empower ABM professionals to drive deeper customer engagement and uplift marketing and sales results. Does your team need to learn to "speak buyer"? Let's connect and talk! E: Ldennis@Knowledgence.com P: 617-661-8250 Book a conversation: https://calendly.com/lisadennis