Michael Domsalla

Executive Director @ (Place) Brand Promotion (eng) und Promotion (deu).

Phone Number encrypt_section

Education

Freie Universität Berlin

Dipl.Kfm., Economics, Marketing, Management 1992-01-01 - 1997-01-01

Work Experience

KMTO ::: Manufaktur Marke

Current

KMTO ::: Manufaktur Marke

MGA Zapf Creation GmbH

2003-05-01 - 2005-05-01

MGA Zapf Creation GmbH

Ketchum

2001-05-01 - 2003-05-01

Ketchum

marchFIRST

2000-12-01 - 2001-05-01

marchFIRST

virtual heaven

1996-03-01 - 2000-04-01

virtual heaven

Skills

Digital Media Integrated Marketing Digital Marketing Digital Strategy Advertising Marketing Brand Management Management Social Media Marketing Online Advertising Marketing Communications Marketing Strategy Brand Development Public Relations Marketing Management Strategy Business Strategy Corporate Communications Strategic Communications

Summary

The first brand technique was invented in Germany. We took it to the next level within 20 years intense work. It's not about advertising anymore, it's - again - about trust sharing. Trust is the foundation of any community. So trust becomes the link between digital and analog branding. We work with trust as a cultural value and this way invented the Brand Culture Model (BCM), based on a specific Brand Experience Architecture (BEA) for every client. Our complex approach fits our complex world. With our social identity approach (a "we brand") based on a systemic "second order value model" that describes the value of values, we create a unique brand technique for every type of brand. It's your decision: grow by tremendous advertising costs, cost cutting or grow by value creation? Not some values. Values itself. We help to build brand cultures.

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