Kymber Lowe

Summary

Strategic marketing executive with a proven track record of leading global field and partner marketing and strategic alliance initiatives for top brands like Amazon, AWS, and Microsoft. Adept at developing and executing go-to-market (GTM) strategies that drive revenue growth, partner engagement, and brand expansion. Experienced in building and leading high-performing teams, scaling global marketing operations, and leveraging data-driven insights to optimize performance across B2B, B2C, and B2B2C models. Passionate about aligning marketing, sales, and partner ecosystems to deliver measurable business outcomes. Key Skills GTM Strategy: Market research and segmentation, value proposition, messaging, product strategy, pricing strategy, sales and channel strategy, marketing and demand generation, customer success and retention, performance measurement optimization. Brand Strategy and Development: Naming, logo, visual identity, verbal identity, messaging, content. Partner Marketing: Recruitment, Demand Generation, Enablement, Account Management Digital and Social Media: Proficient in scaling digital campaigns, social media, content creation, influencer marketing, and digital advertising. Field and Event Marketing: Delivered 40+ large-scale events, as well as conferences, seminars, and community gatherings. Data-Driven Marketing: Skilled in using analytics to optimize campaigns and guide strategic decisions. People Leadership: Proven ability to lead, develop, and inspire diverse, high-performing teams. Skilling: Developed and delivered skilling programs to train more than 5M learners Creative and Analytical Thinking: Balanced approach combining creative vision with strategic and data-driven methods. Collaboration and Communication: Strong cross-functional collaboration, communication, and consensus building skills.