Laird Strauss

Director - Marketing Solutions @ Curinos Business Strategy & Analytics Leader

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Education

Texas McCombs School of Business

MBA, Finance, Energy, Global Business -

Tufts University

BA, -

Work Experience

Curinos

Current

Curinos

Capital One

2004-09-01 - 2023-08-01

Capital One

Valero

2004-02-01 - 2004-09-01

Valero

3M Bolivia

2002-06-01 - 2002-08-01

3M Bolivia

Argus Media

1998-07-01 - 2001-07-01

Argus Media

Skills

Credit Cards Problem Solving Retail Banking Market Analysis Reporting & Analysis P&L Management Oil and Gas Presentations Response Modeling Test Management Test Planning Budgeting & Forecasting Demand Forecasting Customer Engagement Testing Customer Acquisition Team Leadership Machine Learning Marketing Strategy Social Media Marketing

Summary

Results-driven business strategist and analytical thought leader with 15+ years experience in unearthing actionable insights from complex data landscapes. Skilled at inspiring and guiding teams to discover underlying drivers of ROI+ growth in the financial services industry. Specializing in customer performance and sales analysis, product economics and valuations, and marketing analytics, with a track record of turning insights into tangible business value. Recent accomplishments include championing a successful strategy-pivot to customer retention, overhauling the bank's Consumer fee strategy, and fueling accelerated marketing-driven deposit and account growth, leading to significant step-change results. A passionate truth-seeker and problem-solver, I am known for fostering deep intellectual curiosity within teams, cultivating talent, and establishing a shared commitment to a powerful vision.

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