Laura Rich
Education
DePauw University
B.A., English composition -
Bay High School
, -Work Experience
Freshworks
Current
Freshworks
Media Mentors LLC
Current
Media Mentors LLC
The Exit Club
2018-01-01 - 2024-10-01
The Exit Club
Message Lab
2020-03-01 - 2024-03-01
Message Lab
Battellemedia
2020-05-01 - 2022-01-01
Battellemedia
Brandify
2017-01-01 - 2017-10-01
Brandify
Street Fight
2010-10-01 - 2017-08-01
Street Fight
Freelance
2009-10-01 - 2011-04-01
Freelance
Recessionwire
2008-12-01 - 2010-03-01
Recessionwire
CNN Business
2009-02-01 - 2009-05-01
CNN Business
Skills
Summary
Hi! I am a former journalist currently focused on thought leadership and customer storytelling at Freshworks, a Silicon Valley-based SaaS company. I also write Masthead at the Margin, a Substack about the evolving career path for journalists. At Freshworks, I bring many of my well-honed skills as a journalist, developing a lineup of great stories that engage readers, then partnering with excellent writers to produce elegant narratives. I work with internal stakeholders to ensure our content delivers by aligning with company messaging and marketing goals. My background is a mix of journalism and entrepreneurship. I am a former columnist for the New York Times, a successful entrepreneur, the author of the Paul Allen biography The Accidental Zillionaire, and a content leader with decades of experience in media and content marketing. I have built or executed content programs for Visa, Procter & Gamble, ServiceNow, Google, Figma, Brex, and more. I am proud to say that my business Street Fight, a media and events business focused on tech and which in part served as a thought leadership platform for tech marketers, was successfully sold in 2017. I also co-founded Recessionwire, and developed Exit Club, which I sold in 2024. As a journalist, I have profiled Fortune 500 CEOs for the New York Times and run digital editorial operations for Fast Company, Inc., and Condé Nast Portfolio. You may have also come across my popular gossip column, "The Rich List," in The Industry Standard. When I'm not working on stories about AI for Freshworks, I'm writing about journalists at Masthead at the Margin, mastheadatthemargin.substack.com.
