Laurie Thornton

Summary

I'm highly skilled in helping consumer entertainment, digital media and emerging technology companies excel--whether catapulting startups from idea to exit, or bolstering marquee brands for mass audiences. A passionate business strategist with keen communications domain expertise, I've had the opportunity to help build several billion dollar companies from their humble startup beginnings as well as significantly bolster brands for established leaders. Radiate PR's ROI-driven strategic programs are exclusively focused on helping clients achieve tangible business goals using strategic communications, authentic storytelling and first-mover positioning. I was part of the original team that launched LinkedIn, and served as PR lead for the company's first four years of operation, during which LinkedIn reached profitability and became the world's leading network for professionals. Today, the Radiate PR portfolio includes nearly one dozen successful startup exits as well as mass brand recognition for a multitude of new and established marquee products and services. Client roster (past and present): LinkedIn (IPO + acquisition by Microsoft), Xumo TV (acquired by Comcast), Comcast, Lightspeed Venture Partners, PlayFab (acquired by Microsoft), PopCap Games (acquired by Electronic Arts), Electronic Arts, Tastemade (acquired by Wonder), Kongregate (acquired by GameStop), Unity, RepairSmith (acquired by AutoNation), FairTrade USA, Green Mountain Coffee, SunPower Corp, Intuit, BMG Entertainment, Ancestry.com, Staccato Systems (acquired by Analog Devices), among others.