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Leslie Ament

Leslie Ament

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Editorial Board Member @ Market Research: Consumer Insight, Competitive Intelligence & Product Marketing Executive
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Education

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University of Illinois Urbana-Champaign

Ph.D., Music History & Literature -
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Indiana University Bloomington

M.M., Music & Pedagogy -
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Indiana University Bloomington

Bachelor of Science (double degree), Music / Comparative Literature -

Work Experience

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Journal of Applied Marketing Analytics

Current

Journal of Applied Marketing Analytics

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Deloitte

2017-01-01 - 2020-02-01

Deloitte

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Hypatia Research Group

2008-01-01 - 2017-01-01

Hypatia Research Group

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Boston Product Management Association (BPMA)

2007-01-01 - 2012-01-01

Boston Product Management Association (BPMA)

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Harte Hanks

2005-05-01 - 2007-12-01

Harte Hanks

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Oracle

1999-01-01 - 2001-01-01

Oracle

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Arthur D. Little

1999-01-01 - 2000-01-01

Arthur D. Little

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Banta Corporation

1997-01-01 - 1999-01-01

Banta Corporation

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International Thomson Publishing

1990-01-01 - 1994-01-01

International Thomson Publishing

Skills

Data Storytelling Client Relations Report Writing Strategic Initiatives Strategy to Execution Strategic Insights Qualitative & Quantitative Research Methodologies Market Research Market Monitoring Marketing Research Customer Analytics Thought Leadership Branding External Communications Media Relations Datasets Data Modeling Customer Reviews Direct Response Marketing Annual Budgeting

Summary

Customer intelligence, competitive intelligence, industry analyst, marketing analytics, results-driven market research, product marketing, thought leadership and advisory professional. Global experience in software / professional services, industry market sizing, benchmarking, strategic & product marketing for Big Four management consulting, large enterprise & start-up environments. Built new highly profitable market-driven research practices for both vendor and end-user markets. Authored & presented primary & secondary research studies: @ How Customer Analytics Enhance Omni-channel Journey Design @ Customer Identity Authentication: Practitioner's Guide to Avoiding Identity Theft, Fraud & Risk @ Healthcare Leaders Guide to Business Intelligence & Analytics @ Next Generation CRM @ Exploiting Social Intelligence for Customer Service & Support Excellence @ Delivering Big Data Insights: Why Choose Between Accuracy, Agility or Speed? @ Social Analytics & Intelligence: Converting Contextual to Actionable @ Leveraging Content to Increase Customer Engagement @ The Coming Convergence of Enterprise GRC @ Benchmarking Social Community Investments & ROI @ Operationalizing Voice of the Customer Insights: Maturity Models, Benchmarks & Best Practices @ Global IT Consulting Marketplace: Key Trends, Forecasts & Firm Profiles @ Business Intelligence: Connectivity & Licensing Options @ Decision Science & Customer Analysis: Competitive Advantage or Necessary to Compete? @ Business Intelligence in Healthcare Industries @ Business Intelligence: Analytics Solution Selection Guide @ Customer Data Management: Attaining Tangible ROI Industries: @ Software / Technology @ CPG / Retail @ Healthcare @ Telecommunications / Wireless @ Supply & Demand Chain Specialties: @ Customer Analytics, Metrics & Dashboards @ Market /Competitive Intelligence @ Customer Intelligence / Social Intelligence Strategies @ Applied Business Intelligence / Advanced Analytics @ CRM: Drove process requirements & implementation

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