Leslie Marable

Summary

Digital marketing strategist, trainer, Tableau developer and researcher aiming to support critical thinking and empower others through the consumption of data-based information. For the last 15 years as a creative puzzle solver, I have helped companies derive new media marketing and multi-channel user analytics insights that inform content and product management strategy and website optimization. Previously, I spent ~10 years as a professional digital and magazine journalist. Continuous Learner: Python, Machine Learning. Through Beacon Raconteur I provide digital marketing consulting, corporate training and data visualization services for financial services and new business development-driven clients. Demonstrated excellence in business analysis, key performance indicator development and measurement planning, and in creating presentations or learning materials that support data-driven decision-making at organizations. The major segments of my career include: - Advocacy - Digital Analytics / Data Visualization - Journalism - Strategic Research I’m seeking to combine areas of subject matter expertise - what I call Innovative Storytelling - for the purpose of supporting people whose voices haven’t been heard. Core competencies include: - Analytics Leadership (Delivery, Product/Program Management) - Tableau Data Visualization Developer - Digital Analytics Strategy - Insights & Market Research - Primary & Secondary Research - Relationship Building - Research & Analysis - Reporting, Interviewing & Writing: Articles, Reports, Research, Presentations - Social Influencer Analysis/Analytics - Training: Sales, Editorial, Analytics - Team Management Verticals: - Healthcare - Pharma - CPG - Financial Services/Insurance - Media/Publishing Platforms: WEB TRACKING: Adobe Analytics (Omniture/SiteCatalyst, Discover, Insight/Workbench), Google Analytics, WebTrends SOCIAL ANALYTICS: Sysomos, Social Radar, Radian6, NetBase, Facebook Insights, YouTube Analytics SYNDICATED RESEARCH: MRI, ComScore, Nielsen, Hitwise, Experian (Mosaic), Simmons, Compete THIRD-PARTY RESEARCH: Forrester, Gartner, eMarketer, Kasina, Econsultancy, Mintel, LexisNexis ADVERTISING: LinkedIn Advertising, Google Ads/Marketing, Flashtalking, Quantcast DATABASE & DATA VISUALIZATION: Excel, PowerPoint, Keynote, SQL, Tableau, Google Data Studio PROJECT MANAGEMENT: SharePoint, JIRA, Basecamp, Slack, Visio, iMindMap OTHERS: ForeSee, Brightcove, Limelight, Teletrax, MeetingPlay, AddThis TAG MANAGEMENT: Google Tag Manager