Leslie Sutherland

Summary

Global Management Professional and author who works collaboratively to drive strategic initiatives, streamline operations, and adopt organizational change. Track record in management consulting and strategy to power valuable insights and recommendations for key business decisions. Expertise in change management, communications, and collaborative leadership at global high-tech corporations, including NetApp, Microsoft, Adobe, and Cisco. Extensive experience at executive levels to report and monitor business results. Author, “Before the Brand: Using Positioning and Messaging to Build Brand Identity.” SELECT ACCOMPLISHMENTS - Strategic Leadership: Grew revenues 5X in a 12-month period by revamping marketing strategy to focus on high-value target audiences, and acquiring both direct sales leads and leads for partner acquisition and influence marketing. - Business Transformation: Turned around a failed internal product release for Cisco by introducing targeted messaging for specific audiences, resulting in 89% adoption and 98% awareness. - Cost Reduction: Reduced business unit’s marketing costs by 40% by introducing a repeatable marketing strategy that amplified digital assets to realize a longer life cycle. - Value and Innovation: Contributed to 6X growth of North American revenues over two and a half years through profitable launches of new products and programs through channel, ISV and system integrator partners.