Lisa Roddy
Education
Babson F.W. Olin Graduate School of Business
MBA, Marketing -
Northeastern University
BS, Finance -
Mannheim American
, -Work Experience
Shinersview
Current
Shinersview
Self Imposed Sabatical
2016-02-01 - 2020-10-01
Self Imposed Sabatical
REI
2012-04-01 - 2016-02-01
REI
Medify, Inc.
2011-01-01 - 2012-01-01
Medify, Inc.
Premera Blue Cross
2010-01-01 - 2011-01-01
Premera Blue Cross
T-Mobile
2007-01-01 - 2009-01-01
T-Mobile
T-Mobile
2004-01-01 - 2006-01-01
T-Mobile
Classmates
2003-01-01 - 2004-01-01
Classmates
AAA Travel
2000-01-01 - 2003-01-01
AAA Travel
AAA Auto Club Enterprises
1996-01-01 - 2000-01-01
AAA Auto Club Enterprises
Skills
Summary
A data-driven marketer offering more than 20-years of professional experience in leading & mentoring teams that leverage customer insights to focus leaders on the RIGHT issues and opportunities, support innovative solutions to drive growth and market share, while keeping a constant eye towards new information to support or modify direction. An earned reputation for complex problem solving, ability to influence at all levels across the organization, drive for results, and clear, succinct communication. Recognized as a strong leader with passion for consistently managing, coaching and motivating teams to superior performance. Broad industry exposure including Retail, Insurance, Healthcare, Telecommunications & Travel. Talents include: - strategy development and execution - subscription-based business models in consumer markets - customer loyalty and retention - marketing planning and execution - product management - leading, coaching and inspiring great teams Multi-disciplined experience: Marketing, Sales, Finance, Strategic Planning, and Customer Analytics Specialties: Customer Loyalty & Retention • Product Development and Management • Strategic Development • Pricing Strategy • Cross-organizational Collaboration • Business Case & Model Development • Customer Analytics & Segmentation • Operations Management • Partnership Negotiation • Customer Life-cycle Management • Coaching & Employee Development E-Commerce Development • Customer-base Marketing • P&L Responsibility
