Lisa Flagg

Summary

I am a proven results oriented marketer with extensive experience driving revenue, building subscription bases and acquiring and retaining customers for consumer and B2B companies. I have over 10 years of experience leading teams to achieve aggressive marketing goals and the development and execution of complex technical projects to increase ROI for established companies such as Kodak, Scholastic, Time Warner and Autodesk, as well as Internet start-ups such as NBC Internet. I’m a strong team player that achieves results through collaborative teamwork and hands-on personal contributions. I’m passionate about building profitable businesses, delivering results and delighting the customer. Highlights: • Direct & Online Marketing: Over 10 years of driving revenue, building subscription bases and acquiring and retaining customers for consumer and B2B companies. • eCommerce: Managed entire businesses from fulfillment and order management to customer marketing and P&L. Redesigned websites and performed needs assessment and search for improved technology. • Email marketing: Produced and delivered over 21 million email messages per week – generating $15 million per quarter. • Technology Savvy: Managed complex technical projects to drive marketing objectives. Experienced in building databases and launching eCommerce systems. • Search marketing: Direct experience of optimizing results, managing agencies, budgets and projections. Implemented and manage SEM program that has consistently exceeded objectives. • Web 2.0 marketing: Drove blog marketing campaign and contest generating over thousands of entries and positive conversation. Launched and managed consumer digital content service. Specialties: Direct Marketing Strategy and Execution- Internet Marketing - Email Marketing- eCommerce – Database marketing – Lead Generation – Paid Search Engine Marketing - Search Engine Optimization – Customer Acquisition - Customer Retention – CRM – Managing Teams – Subscription Marketing – Website Content – Marketing Communications – Events – Catalog Marketing