Lisa W.
Education
SUNY Oneonta
Bachelor of Arts (B.A.), Business -Work Experience
Shake Shack
Current
Shake Shack
Wiley
2022-01-01 - 2023-07-01
Wiley
Victoria’s Secret & Co.
2016-09-01 - 2021-12-01
Victoria’s Secret & Co.
Office Depot
2009-07-01 - 2016-09-01
Office Depot
Triton Digital
2008-08-01 - 2009-03-01
Triton Digital
Office Depot
2007-03-01 - 2008-08-01
Office Depot
Tech Depot
2005-02-01 - 2007-03-01
Tech Depot
WarnerMedia
2004-04-01 - 2005-02-01
WarnerMedia
Clear Channel Europe
1999-10-01 - 2004-04-01
Clear Channel Europe
Skills
Summary
I am a passionate and driven digital marketer with 15+ years of marketing experience across hospitality, retail, technology, entertainment, and publishing for leading companies and brands such as Shake Shack, Wiley, Victoria’s Secret, Victoria’s Secret PINK, Office Depot, Hewlett-Packard, Time Warner (now WarnerMedia), and Clear Channel (now iHeartMedia). I enjoy the challenge of balancing brand and performance-driven activations with the right strategies and tactics to drive results and meet objectives. Skilled in: customer-first marketing, brand marketing, performance marketing, influencer marketing, customer lifecycle strategies, acquisition and retention programs, targeting and messaging strategies, integrated marketing efforts, marketing program optimizations, large marketing portfolios and budgets, reporting insights, test and learn methodologies, measurement and reporting frameworks. Experience includes: Paid Search, Paid Social, Display, Affiliates, Email, SEO, Product Marketing, Mobile (Apps, SMS), Print, Customer Marketing (Lifecycle, Contact, Loyalty), B2B and B2C Marketing, Agency and Vendor partnerships
