Lori Wizdo

Summary

A senior executive with extensive marketing, sales, and operations experience in the information systems and software industries. Key assignments with global corporations have forged the ability to achieve results in both centralized and decentralized environments. Executive positions with small business and start-up operations have led to considerable expertise in quickly establishing an effective marketing organization in greenfield and 'turnaround' situations. Working in large organizations and small companies has developed my capacity to build and lead effective teams when I have them, and just get it done, when I don't. Currently leveraging that practitioner experience as a marketing technology analyst and consultant. Specialties: Go-to-Market Strategy Development; Message Development and Alignment; Market Awareness; PR; Analyst Relations; Demand Generation; Lead-Revenue Management; Marketing Automation; Sales/Channel Effectiveness;