Lisa A. Pickelsimer

Summary

Innovator, strategist, product developer and seasoned business professional diligently working to improve and simplify the lives of fellow consumers. Calldera is an automated, personalized wine recommendation service accessible via Calldera's website and iOS and Android smartphone apps. The free basic consumer service provides objectively-determined wine preference information and specific wine recommendations. Benefits for wine retailers and producers include increased sales, overstock reduction, new and retained customers and more high margin sales. Uniquely, Calldera gleans information about individual taste preferences from a “wine personality” survey that does not include any questions about wine or other alcoholic beverages. Every wine recommended by Calldera has been chemically analyzed by Calldera to objectively determine the wine’s taste characteristics. Analyzed wines are matched to individual taste preferences to make specific wine recommendations. As part of the chemical analysis process, Calldera determines a scientifically-based rating for each wine. This provides the wine industry with a universally-applied objective alternative to traditional subjective and happenstance wine critic reviews. Calldera informs consumers of local and online retail locations (including wineries) where recommended wines can be purchased. Calldera is not a wine club. App users decide if, when and where to purchase recommended wines. Because Calldera recommended wines are derived from scientifically-based, objective matches of wine taste characteristics to consumers’ individual taste preferences, wine critic ratings, producer recognition by consumers, label appeal and the like are not factors that need be considered. Rather, lesser known and even minimally distributed wines can and will be recommended to consumers whose taste preferences match the taste characteristics of the wine. This drives value for consumers and margin for businesses.