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Luis Caballero

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VP, Integrated Marketing & Strategy @ Resound Networks ♦ CMO / SVP ♦ Global Branding Expert ♦ Marketing Strategy Leader ♦ Revenue Growth Driver ♦ Creative Innovator ♦ Consumer Insights Guru ♦
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Education

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Southern Methodist University

M.A., Behavioral Science -
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Southern Methodist University

B.A., Psychology/Spanish -
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The University of Texas at Dallas

Executive Leadership & Coaching Program, Organizational Leadership 2017-01-01 - 2018-01-01
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University of Virginia Darden School of Business

Executive Leadership Graduate Program, Organizational Leadership 2014-01-01 - 2015-01-01
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SMU Cox School of Business

Graduate Marketing Program, Marketing -

Work Experience

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Resound Networks

Current

Resound Networks

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Amazon

2021-08-01 - 2025-01-01

Amazon

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Cox Communications

2013-04-01 - 2021-08-01

Cox Communications

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RadioShack

2010-01-01 - 2013-01-01

RadioShack

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Matador Marketing Group

2007-01-01 - 2011-01-01

Matador Marketing Group

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Subway

2005-01-01 - 2008-01-01

Subway

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Church's Chicken

2002-01-01 - 2005-01-01

Church's Chicken

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Yum! Brands

1997-01-01 - 2002-01-01

Yum! Brands

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Bromley Communications

1994-01-01 - 1997-01-01

Bromley Communications

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Tracy-Locke

1991-01-01 - 1994-01-01

Tracy-Locke

Skills

Data Storytelling Sales Operations Business-to-Business (B2B) Business Planning Product Naming Analytical Skills Private Equity Business Business Modeling Emerging Trends Customer-Focused Selling Relationship Development Paid Social Media Advertising Multi-Unit Management Team Motivation Performance Measurement Marketing Effectiveness Program Management Contract Negotiation Negotiation

Summary

Growth Architect · Brand Storyteller · Conversion Scientist I turn brand love and “conversion math” into predictable double-digit growth—unlocking new audiences while trimming spend across global markets. What I bring 🔹Full-Funnel Mastery – Brand → Demand → Conversion, seamlessly connected 🔹Whole-Market Segmentation – Reveals the total addressable market, not just niche slices 🔹Data & Dashboard Builder – Real-time clarity for boards, founders, and CFOs 🔹Servant-Leader Multiplier – Elevates ICs into high-performing, purpose-driven teams 🔹Startup Speed, Enterprise Scale – Comfortable moving from 0→1 at startup pace and steering billion-dollar P&Ls 🔹Bilingual Advantage – Fluent English & Spanish to flex across cultural nuances With 20+ years spanning Retail, QSR, Telecom/Wireless, CPG, Entertainment, and SaaS, I pair human-centered storytelling with rigorous performance discipline—delivering campaigns that resonate from urban cores to rural frontiers. Love challenges where marketing is both growth engine and profit guardian? Let’s connect for a virtual coffee—or trade cycling routes.

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