Education
Southern Methodist University
M.A., Behavioral Science -Southern Methodist University
B.A., Psychology/Spanish -The University of Texas at Dallas
Executive Leadership & Coaching Program, Organizational Leadership 2017-01-01 - 2018-01-01University of Virginia Darden School of Business
Executive Leadership Graduate Program, Organizational Leadership 2014-01-01 - 2015-01-01SMU Cox School of Business
Graduate Marketing Program, Marketing -Work Experience
Resound Networks
Current
Resound Networks
Amazon
2021-08-01 - 2025-01-01
Amazon
Cox Communications
2013-04-01 - 2021-08-01
Cox Communications
RadioShack
2010-01-01 - 2013-01-01
RadioShack
Matador Marketing Group
2007-01-01 - 2011-01-01
Matador Marketing Group
Subway
2005-01-01 - 2008-01-01
Subway
Church's Chicken
2002-01-01 - 2005-01-01
Church's Chicken
Yum! Brands
1997-01-01 - 2002-01-01
Yum! Brands
Bromley Communications
1994-01-01 - 1997-01-01
Bromley Communications
Tracy-Locke
1991-01-01 - 1994-01-01
Tracy-Locke
Skills
Summary
Growth Architect · Brand Storyteller · Conversion Scientist I turn brand love and “conversion math” into predictable double-digit growth—unlocking new audiences while trimming spend across global markets. What I bring 🔹Full-Funnel Mastery – Brand → Demand → Conversion, seamlessly connected 🔹Whole-Market Segmentation – Reveals the total addressable market, not just niche slices 🔹Data & Dashboard Builder – Real-time clarity for boards, founders, and CFOs 🔹Servant-Leader Multiplier – Elevates ICs into high-performing, purpose-driven teams 🔹Startup Speed, Enterprise Scale – Comfortable moving from 0→1 at startup pace and steering billion-dollar P&Ls 🔹Bilingual Advantage – Fluent English & Spanish to flex across cultural nuances With 20+ years spanning Retail, QSR, Telecom/Wireless, CPG, Entertainment, and SaaS, I pair human-centered storytelling with rigorous performance discipline—delivering campaigns that resonate from urban cores to rural frontiers. Love challenges where marketing is both growth engine and profit guardian? Let’s connect for a virtual coffee—or trade cycling routes.