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Luz Berg

Luz Berg

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Owner @ FitChoice Foods, Owner,Former COO & CMO at Iveda NASDAQ:IVDA
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Education

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Saint Mary's College of California

BA, Management -

Work Experience

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Fitchoice Foods

Current

Fitchoice Foods

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Iveda -(NASDAQ:IVDA)

2009-10-01 - 2022-12-01

Iveda -(NASDAQ:IVDA)

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Iveda

2007-05-01 - 2009-10-01

Iveda

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IntelaSight

2004-11-01 - 2007-05-01

IntelaSight

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Cygnus Business Media

2003-01-01 - 2004-07-01

Cygnus Business Media

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Penton Business Media

2001-10-01 - 2003-01-01

Penton Business Media

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Metricom

1999-03-01 - 2001-08-01

Metricom

Skills

E-Commerce Customer-focused Service Communication Business Savvy Business Modeling Analytical Skills Product Management Budgeting Content Marketing Social Media Entrepreneurship Brand Management Business-to-Business (B2B) Demand Generation B2B Marketing Strategy Go-to-Market Strategy B2B Marketing Channel Partners Multi-Channel Marketing Brand Awareness

Summary

Seasoned executive, most recently with a company that specializes in AI video analytics, IoT platform, video surveillance and other smart city technologies. Over 20 years of achievement developing and directing strategic national and international marketing initiatives in ever-changing, dynamic environments. An intuitive leader with extensive experience building entities from the ground up, as well as expanding established businesses. Instrumental in taking a startup technology company public all the way to NASDAQ. Extensive experience in all aspects of marketing communications, marketing programs, public relations, and channel marketing in a wide range of industries. Have been effective with both small and multi-million dollar marketing budgets in developing and implementing results-driven marketing plans for direct sales, channels, and brand building, utilizing all sorts of traditional and digital media. Specialties: OPERATIONS: -Staffing -Infrastructure Buildup -Funding -Accounting and Finance -Policies and Procedures -Audit Coordination MARKETING -Branding -Direct Marketing -Digital Marketing -Advertising -Collateral -Web Management -Tradeshows -Channel Marketing -Marketing Programs -Public Relations

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