David (Mac) McDougal

Summary

I am a Marketing Director who finds organizations' great stories, creates the best way to express them, and delivers campaigns on time and on budget. One boss summed it up thus: "We hire you because you keep giving us good ideas that turn into sales." * SKILLS Marketing management and consulting Strategic marketing, campaign creation Positioning, re-positioning Branding, brand management Writing Video production Photography * SELECTED ACCOMPLISHMENTS 2016-Now As a Consulting Director of Marketing at i2Eye, conceived, wrote, shot, and produced a series of video newsletters for the City of Redwood City Parks, Recreation, and Community Services Department on the unique scope of its programs and referral offerings. 2014-Now Wrote and edited the blog for Ceetron AS, a Norwegian firm specializing in 3D visualization software for computer-aided engineering and finite-element analysis in aerospace, automotive, architectural, and other markets. 2008-2012 As a Consulting Director of Marketing at i2Eye, built and led a team of four to perform all marketing tasks for Navita AS, Oslo, an energy and commodity software company. Navita grew 40% YOY, became profitable for the first time, and was aquired by energy giant Brady Energy (London). 2000-2003 As Director of Global Marketing for Trolltech AS, Oslo, built and led a team of seven in Norway, the UK, and the US. The company grew 90% YOY while the NASDAQ lost 60% of its value (Dot-Com Implosion). Trolltech was then acquired by Nokia. 1999-2000 Consulting Director of Marketing for Apple, Oracle, HP, Unisys, US Department of Justice, Sierra Club 1997-1999 As Director of Marketing for Legato Systems, led a four person team that drove eight quarters of growth and re-positioned the company successfully for acquisition by EMC. 1996-1997 Marketing consultant to Apple, HP, ROLM, Xerox PARC, Smalltalk80 *