Marcia Kadanoff

Summary

Marcia Kadanoff is a startup entrepreneur with over 30 years of experience. She frequently works with social-impact companies and nonprofits to improve startup operations around marketing, business strategy, sales, and business development. Previously, she served as the CEO & Co-founder of the Maker City Project, a social-impact consultancy creating new forms of civic innovation and economic opportunities within cities. As part of this work, she wrote the best-selling book entitled: Maker City: A Practical Guide to Reinventing American Cities (2017). Kadanoff has served as CEO and CMO to venture-backed startups and founded, ran, and sold two successful marketing agencies: Open Marketing (content marketing) and Miller/Kadanoff (direct and interactive marketing). As part of her agency work, she built and optimized large content sites for Cisco and Knight Ridder, created the first-ever internet advertising campaigns for Blue Shields and Wells Fargo Bank, built out email subscriber lists for Microsoft, and put in place technology infrastructure for startups and established businesses alike. On the client side, she served in senior management positions at The Clorox Company, Apple Computer, and as a VP of Marketing at Sun Microsystems. Marcia started her career in state government, working for the State of Mass. Department of Public Welfare (DPW). While at DPW, she created and ran the first women in workfare program, training up women to be electricians, plumbers, and construction workers - trades that paid enough to support them and their families. Marcia has an MBA from Stanford and a BA from Harvard in Psychology and Social Relations. She is a past member of the leadership of the Direct Marketing Association and served in a leadership role at the Committee of 200, a membership organization for the top-echelon women business leaders in the U.S. Specialties: - Marketing and Sales due diligence - Public-Private Partnerships - Civic Technology - Gov Tech - Nonprofit marketing & management - Fund development - Business Development - Content Marketing - Executive Dashboards - Strategic Planning - Leadership Coaching - Startup Coaching - Digital Services - Social-Impact measurement - OKR Implementation