Mark Davis

Director of Web Strategy @ Bonterra Digital Marketing & Demand Generation

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Education

University of California, Davis

Bachelor of Science (B.S.), Toxicology, Analytical Chemistry -

Work Experience

Bonterra

Current

Bonterra

Shopmonkey

2022-11-01 - 2024-01-01

Shopmonkey

Birdeye

2021-05-01 - 2022-03-01

Birdeye

Automation Anywhere

2019-07-01 - 2021-05-01

Automation Anywhere

Photobox

2017-11-01 - 2019-05-01

Photobox

Betsson Group

2015-03-01 - 2017-11-01

Betsson Group

VRBO HomeAway

2009-01-01 - 2014-03-01

VRBO HomeAway

eBay

2006-11-01 - 2008-12-01

eBay

Cisco

2001-03-01 - 2006-06-01

Cisco

Skills

Build Strong Relationships Marketing Budget Management Key Metrics Campaign Execution Account Segmentation Google Ads Search Analysis Organic Search Website Localization Taxonomy Product Management User Acceptance Testing Vendor Management Vendor Contracts Organizational Leadership Content Strategy Team Leadership Team Management Localization Affiliate Marketing

Summary

* Expertise in B2B SaaS and B2C data-driven digital marketing strategies covering paid media (SEM, social, display, programmatic direct, retargeting, affiliates), organic (SEO, content marketing, social, PR), CRO, analytics and A/B testing, email (customer & lifecycle), ABM/ABX solutions, personalization, and full-funnel optimization. * Building consensus at all levels of an organization to inspire innovation, collaboration, and delivery of marketing solutions to drive growth. * Experience recruiting, coaching, and mentoring talent in high-growth and turnaround environments by drawing out the best in individuals.

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