Education
Clark University
BA, English/History -New York University Publishing Institute
, Book/Magazine Publishing -Work Experience
Meramark
Current
Meramark
MVP Health Care
2011-06-01 - 2012-05-01
MVP Health Care
Brand | Cool
2006-11-01 - 2008-07-01
Brand | Cool
Catalyst
2005-07-01 - 2006-08-01
Catalyst
Ogilvy
1995-07-01 - 2003-03-01
Ogilvy
Earth Pledge Foundation
1994-09-01 - 1995-09-01
Earth Pledge Foundation
Skills
Summary
I've been bringing brands to life online since 1994. I helped launch the digital marketing practice at Ogilvy & Mather and have spearheaded online campaigns for small to medium-sized businesses as well as global brands like IBM, Kodak, Ameritrade, Russell Investment Group, and Birds Eye Foods, among many others. I love technology, but I'm more passionate about the change it enables. The tools, after all, are only tools. Old ones fade away, new ones emerge, but in the end it's what people do with them that matters. Specialties: Brand strategy and positioning. Building customer loyalty through authentic engagements at every touch point. Creating high-quality/high-value customer experiences. Social media campaign development and monitoring. Persuasion architecture.