Mark Glickman

Summary

Mark Glickman is an accomplished marketing leader with 30+ years of global experience driving brand growth, revenue and team success in the resort, travel and real estate development industries. Selected as one of the 'Top 25 Most Extraordinary Minds in Sales & Marketing' by the Hotel Sales & Marketing Association International (HSMAI), Glickman is the author of Marketing Paradise and a frequent speaker on green marketing and crisis management. Glickman's experience includes Chief Marketing Officer at Hawaii's Mauna Lani Resort, Mexico's El Cid Resorts, Wintergreen Resort and Snowshoe. He has successfully led marketing teams in creating solid, strategic marketing and sales plans that produce memorable brand image, publicity and special events, resulting in incremental revenue for world-class companies. When it comes to Green Marketing, Glickman has a green thumb...and a proven track record. He has been instrumental in helping resorts and real estate developments become better stewards of their environment by implementing green programs that become part of their ‘brand’ fabric. Glickman was featured on Travel Channel’s 'Extreme Green' program and is frequently quoted in world-wide media outlets on green marketing. Mark helped Musket Ridge become the first golf club in the country to implement a bokashi zero food waste program, which was named “Idea of the Year” by the National Golf Course Owner’s Association. Glickman collaborated with Virginia Tourism Corporation to help develop Virginia Green, Virginia’s successful program to encourage green practices in all sectors of that state’s tourism industry. Strategic Marketing Branding Sustainable Marketing Positioning Marketing audits Online/Offline Marketing/PR programs Special Events & Promotions Crisis Communication Writing / Collateral Production Speaker