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Mark Guthrie

Mark Guthrie

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Chief Creative Officer (CCO) @ Smart2Market Smart2Market is a different kind of marketing services company - we serve clients who want to sell into engineering and manufacturing departments. Give us a project or outsource your entire marketing function.
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Education

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Colorado State University

BS, Business - Information Systems 1977-01-01 - 1981-01-01
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Landmark

Graduated from multiple courses, 1996-01-01 - 2010-01-01

Work Experience

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Smart2Market

Current

Smart2Market

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St. Petersburg Area Chamber of Commerce

Current

St. Petersburg Area Chamber of Commerce

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Convey Computer

2009-01-01 - 2024-01-01

Convey Computer

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biz360.biz

2007-01-01 - 2024-01-01

biz360.biz

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All Children's Hospital Guild Tampa Branch

2010-05-01 - 2012-01-01

All Children's Hospital Guild Tampa Branch

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Calico

1999-01-01 - 2001-01-01

Calico

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CoCreate Software

1996-03-01 - 1999-01-01

CoCreate Software

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Hewlett Packard Enterprise

1996-01-01 - 1999-01-01

Hewlett Packard Enterprise

Skills

Email Marketing Small Business Social Media Marketing SEO Web Marketing SEM Marketing Strategic Planning New Business Development Project Management Team Building Business Development Social Media Account Management Marketing Strategy Program Management Sales Product Development Sales Management Public Speaking

Summary

Small businesses have essentially the same functions as large businesses. The problem is that typically there is not the depth or breadth of staff required. These duties then typically fall on the owner. Which leads to the following problems: - One person can’t be an expert on everything - Even after deciding a plan of action, who is going to do it - This typically falls on the owner, who in a perfect world should be spending most of their time on growing their business; increasing market share, creating more margin, and figuring how to serve customers better - After implementation, there is always a period of time until the solution is embraced and becomes standard operating procedure. Solution: Biz360 has Domain Experts who can deliver solutions from a menu of services working from a common methodology and platform. Specialties: Websites Search Engine Marketing (organic and paid) Email Marketing Extensive experience in system/process design CEO of a small business with $2m annual revenues.

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