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Marty Hollander

Marty Hollander

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Principal @ Principal at Strategic Edge
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Education

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Stanford University Graduate School of Business

MBA, -
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Carnegie Mellon University

MS, Public Policy & Mgmt -

Work Experience

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Strategic Edge

Current

Strategic Edge

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Enghouse Video

2007-06-01 - 2013-06-01

Enghouse Video

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Cemaphore Systems

2004-06-01 - 2007-06-01

Cemaphore Systems

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Latitude Digital Marketing

2001-10-01 - 2003-07-01

Latitude Digital Marketing

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ProactiveNet

2000-03-01 - 2001-10-01

ProactiveNet

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CollectiveSpace

1999-03-01 - 1999-11-01

CollectiveSpace

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IntelliCorp, Inc.

1995-06-01 - 1998-06-01

IntelliCorp, Inc.

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Mountain View Media

1993-06-01 - 1995-06-01

Mountain View Media

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Storm Technology

1992-03-01 - 1993-06-01

Storm Technology

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SGI

1989-10-01 - 1992-03-01

SGI

Skills

Demand Generation Start-ups Channel Marketing Automation Video Conferencing New Business Development Marketing Sales Management Analyst Relations Competitive Analysis Mobile Devices Strategy Business Development Business Alliances Messaging Sales Channel Partners Marketing Strategy Leadership Thought Leadership

Summary

Creative, strategic thinker with proven record of executing on these ideas with the limited resources of young companies. Proven in roles of VP Marketing and VP Business Development. Now available for advisory services through Strategic Edge. Very quickly learns new technology and strong at product management. Great at branding, positioning, successfully getting industry analyst support, and creating lead generation efforts. Have developed partnerships with many companies including a company changing partnership with SAP. In other cases, have licensed core technology, acquired companies and leveraged partnerships for increased sales channels. Specialties: * Built brands for hardware & software products * Repositioned products and companies * Identified and negotiated acquisitions of products and companies * Established key partnerships to drive company sales * Led product management efforts * Developed and executed turn-around strategies * Built companies from concept to product to sales

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