Mary Fehrnstrom
Education
Boston College
BA, Marketing & Communications -Work Experience
Workday
Current
Workday
eventsGIG
Current
eventsGIG
Chief
Current
Chief
Cisco
1998-01-01 - 2015-01-01
Cisco
Informix Solution
1993-01-01 - 1998-01-01
Informix Solution
Event Designs
1991-01-01 - 1993-01-01
Event Designs
Columbia University
1989-01-01 - 1991-01-01
Columbia University
AT&T
1986-01-01 - 1989-01-01
AT&T
Skills
Summary
With over 20 years of experience in marketing, communications, and sales, I am a highly collaborative executive who leads high performing teams that deliver top line growth, profitability, and brand equity. As the Vice President of Experience Marketing at Workday, I drive innovative and high impact event programs that increase brand value, strengthen relationships, differentiate Workday, and deliver business results. My core competencies include event strategy, event marketing, integrated marketing, and digital event program development. I have a proven track record of creating and executing successful events across multiple regions, channels, and audiences, leveraging data and analytics to optimize performance and ROI. I have been honored with industry recognition (with amazing teammates) including the Event Strategist of the Year, the Top Innovative Corporate Event, Two ExAwards as well as Muse Awards. My mission is to create memorable and meaningful experiences that connect and inspire people, and advance the goals and vision of Workday.
