Matt Fearn

Summary

From Fortune 50 companies to local startups, I have spent two decades consulting at the highest levels of business to set the decisive direction for clients. My strategic experience, curious mindset and problem-solving skills, coupled with a background in design, provides clients with the ideal balance necessary for solving the most complex of business challenges. Focusing on organizational development and brand building across a multitude of categories, I have consulted with clients such as U.S. Bank, P&G, ADM, Kroger, Franklin Sports, Becton Dickinson, State University of New York, University of Cincinnati, UC Health, GE and many others. I work with senior management, executive committees, internal marketing and operations, and external partners to guide organizations through initial strategy to activation, innovation, launch and sustaining marketing efforts. In addition to corporate work, I place significant importance on the philosophy of collective responsibility by pitching in and working on social impact brands. I've been fortunate to work with such as groups as World Vision, Strive Together, National Runaway Safeline, ArtsWave, International Bird Rescue, Cincinnati Ballet, and the Greater Cincinnati Foundation. Areas of Focus: • Business development for new client/customer acquisition and growth strategies for organic business • Business lead with oversight of account, strategy, creative, innovation and communication teams • Client/Customer consultation at the highest levels including C-Suite and Boards of Directors • Establishing the priorities, approach, process, workflow and outputs to meet project goals • Internal team development, direct report management and organizational leadership Core Competencies across B2C and B2B: Strategic Planning, Business & Brand Strategy, Positioning, Corporate and Organizational Branding, Employer Branding, Brand Equity Development and Management, Visual & Verbal Brand Expression, Communication Strategies, Marketing Strategy and Planning, Brand Architecture, Package Design, Product Development and Innovation, Non-Profit Leadership.