Education
Goldsmiths, University of London
PhD, Psychology 1999-01-01 - 2006-01-01The Open University
BA (Hons), Mathematics 2014-01-01 - 2017-01-01University of Cape Town
BSc, Computer Science 1978-01-01 - 1982-01-01Work Experience
Blumberg Partnership
Current
Blumberg Partnership
Leeds University Business School
Current
Leeds University Business School
Goldsmiths, University of London
Current
Goldsmiths, University of London
USC Marshall School of Business
2019-03-01 - 2025-03-01
USC Marshall School of Business
SPSS
2001-01-01 - 2002-01-01
SPSS
Internet Applications Group
1997-01-01 - 2001-01-01
Internet Applications Group
Axiz
1990-01-01 - 1996-12-01
Axiz
Accenture
1986-01-01 - 1989-01-01
Accenture
Skills
Summary
๐ฅ๐๐ฉ๐ข๐๐จ๐ง๐๐ข๐ก๐๐ญ๐๐ก๐ ๐ฃ๐๐ข๐ฃ๐๐ ๐๐ก๐๐๐ฌ๐ง๐๐๐ฆ ๐ช๐๐ง๐ ๐๐ Traditional People Analytics stops at reporting. AI-enabled methods deliver business impact that gets you promoted and secures bigger budgets. ๐ง๐ต๐ฒ ๐ฃ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ ๐ ๐ฆ๐ผ๐น๐๐ฒ: Your team has the data but struggles to turn insights into measurable outcomes. You're stuck reporting engagement while your CEO asks, โWhatโs the ROI?โ ๐ ๐ ๐๐ถ๐๐ฒ ๐ฃ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐ ๐ ๐ฒ๐ป๐๐ผ๐ฟ๐ถ๐ป๐ด ๐๐ฝ๐ฝ๐ฟ๐ผ๐ฎ๐ฐ๐ต: Monthly or bi-weekly, I guide PA leaders through real projects using AI-enabled, end-to-end methods. Together we tackle: โข ๐๐ถ๐๐ฒ ๐ฃ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐ ๐ฆ๐๐ฝ๐ฝ๐ผ๐ฟ๐ โ Solve real business problems using my ๐๐๐๐๐๐๐ยฉ Framework and ๐๐๐๐ยฉ methodology โข ๐๐-๐๐ป๐ต๐ฎ๐ป๐ฐ๐ฒ๐ฑ ๐ ๐ฒ๐๐ต๐ผ๐ฑ๐ โ Master GenAI, prompt engineering, and agentic AI โข ๐๐ ๐ฒ๐ฐ๐๐๐ถ๐๐ฒ ๐๐ผ๐บ๐บ๐ โ Translate insights into business decisions โข ๐๐บ๐ฝ๐น๐ฒ๐บ๐ฒ๐ป๐๐ฎ๐๐ถ๐ผ๐ป ๐๐ฒ๐๐ถ๐ด๐ป โ Build solutions that get adopted โข ๐๐ฎ๐ฟ๐ฒ๐ฒ๐ฟ ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐ โ Develop CHRO/CPO-level leadership skills ๐ช๐ผ๐ฟ๐ธ๐๐ต๐ผ๐ฝ ๐ข๐ฝ๐๐ถ๐ผ๐ป๐: Targeted sessions on: โข GenAI prompting โข Career strategy โข Delivering business-ready PA projects ๐๐น๐ถ๐ฒ๐ป๐ ๐ฅ๐ฒ๐๐๐น๐๐: At ๐๐๐ง๐ญ๐จ๐ค๐ข๐ฅ ๐๐ง๐ข๐ญ๐ข๐๐ฅ, my approach led to: โ ๐๐% sales uplift โ ๐๐๐% ROI Other clients: ๐๐๐, ๐๐๐๐๐๐, ๐๐๐ฌ๐ญ๐ฅ๐ฬ, ๐๐ฅ๐จ๐ฒ๐๐ฌ, ๐๐๐ซ๐๐ฅ๐๐ฒ๐ฌ, ๐๐ Ministry of Defence, ๐๐ฌ๐ฌ๐๐ฑ Council ๐ช๐ต๐ ๐โ๐บ ๐๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐: I challenge industry orthodoxy. While others sell dashboards, I teach evidence-based methods that execs actually fund โ grounded in academic rigour and real-world delivery. I expose industry conflicts and hidden sponsorships that keep PA teams stuck in reporting mode while vendors profit from ineffective tools. "Max took time to understand me and followed up with open questions that sparked reflection. His approach helped increase my effectiveness." โ Client ๐๐ฎ๐ฐ๐ธ๐ด๐ฟ๐ผ๐๐ป๐ฑ: ๐ PhD Psychology (Goldsmiths) ๐ Visiting Prof (Leeds) ๐ฌ Research Fellow ๐ Top 50 Global HR Analytics Influencer ๐ฅ๐ฒ๐ฎ๐ฑ๐ ๐๐ผ ๐๐ป๐น๐ผ๐ฐ๐ธ ๐ฅ๐ข๐ ๐ณ๐ฟ๐ผ๐บ ๐ฃ๐? DM me to discuss your challenges.