Melinda Earsdon, AMIPRS
Education
University of Sunderland
BA (Hons), History with Politics 1991-01-01 - 1994-01-01Work Experience
Standard Chartered
Current
Standard Chartered
OANDA
2014-05-01 - 2022-01-01
OANDA
Freedom Media Asia
2011-01-01 - 2014-09-01
Freedom Media Asia
Mercer
2007-06-01 - 2011-01-01
Mercer
Aon
2005-01-01 - 2007-05-01
Aon
Pacific Business Press/Asian Counsel
2004-01-01 - 2004-12-01
Pacific Business Press/Asian Counsel
Freedom Media
2002-05-01 - 2004-12-01
Freedom Media
Ringier Contract Publishing Ltd (RCP Ltd)
2000-09-01 - 2002-05-01
Ringier Contract Publishing Ltd (RCP Ltd)
Haymarket Media Group
1995-11-01 - 2000-09-01
Haymarket Media Group
Skills
Summary
I am a seasoned communications professional with almost three decades of experience in public relations, marketing, journalism and driving strategic engagement across global financial institutions. Currently serving as the Director of Strategic Engagement for Transaction Banking COO & NNM at Standard Chartered Bank, I specialise in developing and executing comprehensive communication programs that drive employee engagement while supporting complex strategic initiatives. My expertise encompasses Change Communications, with a particular focus on ISO 20022 migration, digital transformation, and regulatory change. I excel in translating intricate technical concepts into clear, actionable narratives that resonate with diverse stakeholders, ensuring alignment and facilitating seamless transitions. Previously, as the Global Head of Public Relations at OANDA, I spearheaded global PR strategies, managed crisis communications, and led significant rebranding efforts, including the launch of OANDA FX Data Services. My background also includes senior marketing and PR roles at Mercer and Hewitt Associates, where I developed and executed regional campaigns that enhanced brand visibility and stakeholder engagement. I am passionate about fostering inclusive work environments and currently lead Diversity & Inclusion initiatives within Transaction Banking. My approach combines strategic insight with a commitment to authenticity, ensuring that communication efforts not only inform but also inspire.
