Meryl Evans, CPACC (deaf)

Summary

Are you building a culture of inclusive marketing? Does it consider disability inclusion and accessibility? Why should you care about that? It will greatly expand your brand's reach. Ever come across the phrase, "All I needed to learn, I learned in Kindergarten"? Well, that may be true for a lot of things, but not when it comes to inclusive marketing. Building a culture of inclusive marketing expands your brand's reach and brings in more fans. You'll stand out from the crowd. By the way, accessibility isn't just something for websites and apps. The successful companies interweave it in everything they do. Marketing included. If this is true, why aren't more marketing leaders prioritizing disability inclusion and accessibility? Why aren't they intentionally creating accessible content? I asked marketing executives and leaders why disability inclusion and accessibility aren't a priority. Do these sound familiar? - We don't know what to do or where to start. - We don't have the budget to do it. - Does get us more business? - We're pulled in a million directions. We have no room to add another step. - No time. We need to launch. Urgent outweighs important. - It requires change management. It's easier to stay the same. You might be surprised at the answers. It'd take a conversation to start addressing them. Think progress over perfection. It's not about doing everything at once. It's not all-or-nothing. Make progress with inclusive and accessible marketing. Here are some ways I help you do that. - Receive feedback on your marketing efforts - Schedule a one-on-one to explore the possibilities - Get advice whenever you need it without hiring a full-timer - Partner with me to produce resources, such as an accessible marketing guide - Request an engaging, entertaining, and educational talk, training series, or both Truly, inclusive and accessible marketing comes with many benefits. Change isn't going to be fast, but getting started and making progress will be worth it. Check out the Recommendations below. Ready to level up your marketing efforts? Drop me a line at info@meryl.net or schedule a free 15-minute chat. https://topmate.io/meryl 🛩 Connect Wow! Did you read this far?! Thank you and mention "airplane" in your connection request. ✉️ Email info@meryl.net (Copy / paste. Meryl is often typoed!) 🐒 Subscribe to get occasional accessibility tips meryl.net/subscribe 🖊 Interview Need a quote or resources for a story? Contact me at info@meryl.net