Michael Fernandez

Owner @ Factory360 Owner @ Factory 360 | Experiential Marketing

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Education

Stanford University Graduate School of Business

Latino Entrepreneur program, Scaling for Excellence 2016-01-01 - 2016-01-01

St. Mary's University

Marketing, Marketing 1989-01-01 - 1993-01-01

St. Mary's University

BBA, Marketing 1989-01-01 - 1993-01-01

Work Experience

Factory360

Current

Factory360

Diageo

2004-07-01 - 2007-09-01

Diageo

PepsiCo

2000-12-01 - 2003-07-01

PepsiCo

MillerCoors

1997-07-01 - 2001-04-01

MillerCoors

Sosa, Bromley, Aguilar and Associates

1993-01-01 - 1995-01-01

Sosa, Bromley, Aguilar and Associates

The Coca-Cola Company

1992-01-01 - 1995-01-01

The Coca-Cola Company

Skills

Leadership Regional Marketing Presentations Marketing Budget Management Community Outreach Branding Project Management Co-marketing Brand Identity Relationship Marketing Brand Management Customer Insight Advertising FMCG Marketing Shopper Marketing Event Planning Multicultural Marketing Marketing Strategy Brand Development

Summary

With a steadfast focus on experiential marketing, my tenure as Owner of Factory 360 has been marked by a commitment to creating immersive brand experiences. Our team's approach integrates marketing communications, event marketing, and social media to cultivate lasting connections between brands and their audiences. Previously steering Diageo's Reserve Brands in Latin America, I honed my skills in luxury brand management and multicultural marketing. This background forms the foundation of my mission to elevate marketing strategies with cultural insight and creative direction, ensuring our clients capture the essence of engagement in every campaign.

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