Michael McFarland

Summary

Proven product and marketing executive with consistent track record of creating rapid and profitable growth for SaaS, software, and hardware businesses across key world markets. Experienced managing all aspects of product management and marketing. Skilled at building high-performance teams. Career highlights: • First marketing hire at startup, established all marketing functions from scratch and achieved broad industry awareness, enabling company to close largest funding round ever. • Grew wireless startup revenues from 0 to $100M as head of product management and marketing team. • Managed and grew $1B and $2.5B product portfolios at Cisco, and recognized for exceptional achievement. • Co-founded award-winning consumer e-commerce startup and established partnerships for 100M+ viewers. • Deep and broad technical knowledge with ability to identify new market opportunities. During my career, I've been primarily responsible for the business P&L, product strategy and roadmap, Agile processes, positioning and messaging, pricing, competitive analysis, business development, strategic partnerships, marketing plans that include go-to-market strategy, branding, website design, lead generation and marketing campaigns, PR, and frequent speaking engagements. I've also been heavily involved in recruiting, coaching, and retaining top talent onto my teams, and frequently speak at company Board meetings concerning product and/or marketing strategy. In terms of technical background, I have expertise in SaaS, software, networking, wireless technologies, cybersecurity, Internet-of-Things, UI design, data analytics, and most recently (driven by a personal interest) blockchain. And thanks to enVerid, I know a lot about commercial buildings, energy efficiency, air quality, and HVAC.