Michael Bloom

Summary

With over twenty years experience guiding clients in developing, enhancing and expanding their digital initiatives, I have executed countless projects for Fortune 500 companies, major motion picture studios and TV networks, consumer product manufacturers, software publishers, trade organizations, NGOs, national coalitions and political campaigns. My contributions to these projects included hands-on involvement in all levels of the engagements: • Management: Led multi-disciplinary teams in traditional and virtual office environments. Insured timely, on-budget and high-quality delivery of projects. Daily interaction with clients, issue resolution, financial management, coaching and mentoring. Presentations, evangelism, and session leadership. Overall account management, client interaction, project and program management. • Strategy: Define user experience strategy, User-centered design focus on needs assessments, strategic planning, stakeholder interviews, opposition research, competitive reviews, business strategy and marketing requirements documentation, content strategy, audience/market research, use cases, user profiles, journey mapping, usability and testing. • Production: Created wireframes, site maps, UX/UI, prototypes (Adobe XD), branding and ID, 2D design (Photoshop, Illustrator), digital and print ad design and creation, print design (InDesign), motion graphics (After Effects), video production (Premiere, Vegas Pro, DaVinci Resolve). • Post-launch and Marketing: Developed ongoing content and business strategy, business user training, digital marketing (SEO, SEM, PPC, SMM), email strategy/execution (Mailchimp, Constant Contact, Vertical Response), analytics/reporting (Google Marketing Platform), social media monitoring, customer/contact retention strategies, ongoing consultative relationships. My greatest joy comes from helping clients connect with their customers with the right message, at the right time. Client satisfaction is my mission, repeat and referral business is my goal.