Mike Gaffney

Summary

Mike is a Sales and Sales Operations Executive highly skilled in analytics and with extensive experience in Customer Demand Planning, Forecasting, S&OP, and Integrated Business Planning strategies. He excels in driving data-driven customer solutions and strong value messaging to grow revenue for both emerging and Fortune 500 CPG companies. He builds relationships to have winning partnerships, by continually harnessing their growth potential. He views the customer partnership as a primary priority and continually communicates both informally and formally. They love his passion and communication. Partnership development and building foundational trust are key elements to his success. Currently, Mike is a Sales Manager at Bluebonnet Nutrition, a top selling supplement brand in the Natural channel. He grew category ACV by 14% maximizing product opportunities using heat maps - interacting with Whole Foods and Sprouts buyers and grocery retail store owners Mike served as Director of Sales for Child life Essentials. In this position, he instituted successful Supply Chain initiatives for improved performance and cost-savings, and skillfully mined IRI, Nielsen, and SPINS data to create stronger, account-specific selling stories, leading to double-digit TDP increases. He also developed JBPs with key retailers and distributors and elevated the performance of broker teams, achieving new distribution at grocery retailers like Giant Eagle and Publix, adding significant revenue through improved relationships with natural retailers such as Whole Foods and Sprouts, and generating 100%+ revenue growth at grocery leaders that included Harris Tetter and Publix. Earlier, as Director of Sales – Wholesale Drug for The Nature’s Bounty Company, Mike led a high-performing broker sales team that significantly beat budget and drove double-digit revenue growth. In addition, he harmonized a direct and broker sales team, streamlining operations and again creating a formal S&OP to achieve major revenue gains. In a Sales Operations role, he built a highly successful S&OP process for channel sales leaders that encompassed multiple brands and included a product management/portfolio/strategy review, demand review assessment and forecasting, supply review assessment and optimization, reconciliation review of supply/demand gaps, and a rolling business plan. Earlier in his career, Mike held Marketing, Pricing, and Product Manager roles with Medtronic, where he collaborated with the Sales Team to drive medical device placements and increase revenues.