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Michael Jacobson

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Managing Director / Founder @ Managing Director at Media Nova
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Education

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Aruba School of Beach Studies

, -
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Questrom School of Business, Boston University

BSBA with Double Concentration, Marketing and Management Information Systems + Minor in Economics -

Work Experience

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Media Nova

Current

Media Nova

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Media Nova

Current

Media Nova

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Conquest Capital Partners

2010-12-01 - 2017-12-01

Conquest Capital Partners

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Modern Consumer

2002-12-01 - 2009-04-01

Modern Consumer

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AGENCY.COM (formerly known as i-traffic)

2001-01-01 - 2002-11-01

AGENCY.COM (formerly known as i-traffic)

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Blue Marble / NOVO / BCOM3

2000-01-01 - 2001-01-01

Blue Marble / NOVO / BCOM3

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Blue Marble

1999-01-01 - 2000-01-01

Blue Marble

Skills

Direct Marketing Lead Generation Affiliate Marketing PPC E-commerce SEM Leadership New Business Development Management Online Marketing Affiliate Management Email Marketing Start-ups Marketing Strategy Online Lead Generation Creative Direction New Media Online Advertising Conversion Optimization

Summary

I have been working in Online Media for 2 decades+. My journey started at a start-up dot-com in 1996, which led me to work in the online ad agency world in the late 90's - early 2000's primarily on large branding clients such as: Nabisco, Continental Airlines, Sprint, Ernst & Young, P&G via the interactive agencies: Blue Marble, NOVO, i-traffic, and AGENCY.COM (all now under the umbrella of large agency conglomerates) In 2002, after shifting focus from branding to direct response media, I co-founded Modern Consumer, which grew to be the largest generator and backend of the Auto Loan Lead market via our product, Driverloans.com. Modern Consumer achieved strong growth over the years and was successfully acquired by Red Ventures in June 2008. In 2010, I founded Media Nova. We create products that we own/operate and efficiently drive quality traffic to achieve the best results for our publishers, partners, and consumers. Contact me to discuss potential opportunities in- - Strategic Partnerships - Data & Traffic Monetization

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