Michiel Rademakers
Education
University of Groningen
Bachelor of Business Administration (B.B.A.), Business Administration 1991-01-01 - 1997-01-01
University of Groningen
, Law 1990-01-01 - 1991-01-01
Revius Lyceum, Doorn
High School, -Work Experience
ABN AMRO Bank N.V.
Current
ABN AMRO Bank N.V.
LittleBitz
2018-10-01 - 2019-05-01
LittleBitz
Sony Pictures Entertainment
2018-03-01 - 2018-09-01
Sony Pictures Entertainment
Liberty Global
2017-08-01 - 2018-03-01
Liberty Global
Moneyou voor adviseurs
2017-02-01 - 2017-08-01
Moneyou voor adviseurs
Centraal Beheer
2015-03-01 - 2016-12-01
Centraal Beheer
Veeds
2015-03-01 - 2015-09-01
Veeds
Koninklijke Jumbo B.V.
2010-11-01 - 2014-12-01
Koninklijke Jumbo B.V.
TomTom
2008-04-01 - 2010-11-01
TomTom
De Telegraaf
2004-08-01 - 2008-03-01
De Telegraaf
Skills
Summary
👨🏻💻20+ years experienced interim digital B2C / B2B product marketing professional known for building digital strategy and visible sustainable results in highly changing competitive markets. Successfully performed key digital strategy, marketing and product management roles for (international) top-tier brands: TomTom (eCommerce), Koninklijke Jumbo (Gaming), De Telegraaf (Media), Centraal Beheer (app), Moneyou (banking apps), Liberty Global (connectivity app) and Sony Pictures (Film1 OTT Service) Excels at translating (digital) strategy to product marketing roadmaps and deliverables for key customer experiences to maximize life time customer value. Demonstrable track record of shipping products and hands-on execution in growth marketing and product delivery. Skilled at project and product marketing planning, including customer journey mapping, value propositioning, feature prioritization (MVP), and roadmap creation. Used to operate in dynamic fast paced environments using agile techniques and lead cross functional teams in the areas of design, engineering/IT and marketing. Experienced in crafting growth strategies and lifecycle management to acquire and retain customers, test them, and then roll out on a large scale. People describe me as open and positive, pragmatic, confident, creative, passionate, analytical and result driven.
