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Miguel Gonzalez

Miguel Gonzalez

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Brand Experience Consultant @ MHz Experience Strategy Brand Growth • Consumer Insights • Creative Development • AI Market Research • Performance Advertising • Intersectional Hybrid
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Education

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Temple University

Bachelor of Arts (BA), Communication, Journalism, Advertising -

Work Experience

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MHz Experience Strategy

Current

MHz Experience Strategy

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Republic Brands

2021-04-01 - 2025-04-01

Republic Brands

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Leo Burnett

2020-03-01 - 2021-04-01

Leo Burnett

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The Origins, llc

2018-06-01 - 2020-07-01

The Origins, llc

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Havas Creative Network

2019-04-01 - 2019-12-01

Havas Creative Network

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Critical Mass

2017-06-01 - 2018-06-01

Critical Mass

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Havas Chicago

2011-10-01 - 2017-06-01

Havas Chicago

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Havas CX

2011-10-01 - 2015-01-01

Havas CX

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Leo Burnett

2010-08-01 - 2011-09-01

Leo Burnett

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Colossal Squid Industries

2010-02-01 - 2010-08-01

Colossal Squid Industries

Skills

Online Advertising Advertising Advertising Sales Mobile Advertising Internet Copywriting Digital Marketing Creative Strategy Digital Strategy Promotions Interactive Marketing Mobile Marketing Creative Development Brand Development Direct Marketing Consumer Insights Integrated Marketing Viral Marketing Emerging Media Email Marketing

Summary

I apply design thinking to brand communications by understanding consumer intent and delivering creative excellence. I apply decades of experience in leading the creative vision and brand strategy for the world's leading rolling company, with a portfolio of iconic brands such as OCB®, JOB®, e-z wider®, and TOP®. I have a proven track record of launching and growing brands using consumer insights, data science, and integrated marketing communications. Some of my accomplishments include naming and launching LendingTree.com, developing and launching the U.S. Army brand, building cultural relevance and share for DiGiorno pizza, and innovating eCRM for Philip Morris and RJ Reynolds brands. I have earned multiple awards and certifications for my work, and I am passionate about mentoring and inspiring others in the creative field.

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