Education
Temple University
Bachelor of Arts (BA), Communication, Journalism, Advertising -Work Experience
MHz Experience Strategy
Current
MHz Experience Strategy
Republic Brands
2021-04-01 - 2025-04-01
Republic Brands
Leo Burnett
2020-03-01 - 2021-04-01
Leo Burnett
The Origins, llc
2018-06-01 - 2020-07-01
The Origins, llc
Havas Creative Network
2019-04-01 - 2019-12-01
Havas Creative Network
Critical Mass
2017-06-01 - 2018-06-01
Critical Mass
Havas Chicago
2011-10-01 - 2017-06-01
Havas Chicago
Havas CX
2011-10-01 - 2015-01-01
Havas CX
Leo Burnett
2010-08-01 - 2011-09-01
Leo Burnett
Colossal Squid Industries
2010-02-01 - 2010-08-01
Colossal Squid Industries
Skills
Summary
I apply design thinking to brand communications by understanding consumer intent and delivering creative excellence. I apply decades of experience in leading the creative vision and brand strategy for the world's leading rolling company, with a portfolio of iconic brands such as OCB®, JOB®, e-z wider®, and TOP®. I have a proven track record of launching and growing brands using consumer insights, data science, and integrated marketing communications. Some of my accomplishments include naming and launching LendingTree.com, developing and launching the U.S. Army brand, building cultural relevance and share for DiGiorno pizza, and innovating eCRM for Philip Morris and RJ Reynolds brands. I have earned multiple awards and certifications for my work, and I am passionate about mentoring and inspiring others in the creative field.