Michael Bouteneff
Education
Carnegie Mellon University - Tepper School of Business
MBA, Marketing 2002-01-01 - 2004-01-01
Colgate University
BA, Molecular Biology (Art minor) 1994-01-01 - 1998-01-01Work Experience
Computershare
Current
Computershare
Element 46 Tech Accelerator
Current
Element 46 Tech Accelerator
Global Relay
2024-04-01 - 2025-04-01
Global Relay
Provision IAM
2024-01-01 - 2024-12-01
Provision IAM
Mastercard
2023-10-01 - 2024-04-01
Mastercard
Silicon Valley Bank
2022-03-01 - 2023-06-01
Silicon Valley Bank
Mastercard
2018-08-01 - 2022-03-01
Mastercard
GroupDoLists - Crisis Response Reinvented
2018-06-01 - 2020-09-01
GroupDoLists - Crisis Response Reinvented
IBM
2014-09-01 - 2018-08-01
IBM
Quorum Federal Credit Union
2012-10-01 - 2014-09-01
Quorum Federal Credit Union
Skills
Summary
A senior product, performance and digital marketing executive with 20+ years of experience leading teams defining and delivering B2B and B2C initiatives driving brand lift, audience engagement, and client acquisition for Fortune 500 companies and startups, including Mastercard, IBM, Silicon Valley Bank, Nestle, Index Stock Imagery (acquired startup) and GroupDoLists (acquired SaaS startup). I'm a full stack marketing leader with deep experience in product marketing, digital marketing, content marketing and event marketing across myriad industries. Industry experience includes time spent in SaaS, fintech, AI, banking, payments, financial services, blockchain, insurance, IT, telecommunications, media & entertainment, global trade, travel, and government. Keynote and speaking appearances include C-Vision CMO CX Workshop, Argyle B2B Leadership Forum, Performance Marketing Worldwide, B2B Marketing Needs a Don Draper Podcast, IC Summits Max: Digital Innovation, CX Strategy World Forum, The Marketing Stir Podcast, BrainStation Series, Finite Marketing Series, and Social Growth NY. Specialties: SaaS marketing, account based marketing (ABM), ChatGPT GenAI, journey experience design, performance marketing, product marketing, event marketing, team building, social media marketing, programmatic advertising, search engine marketing (SEM), search engine optimization (SEO), email marketing, analytics, lead generation and affiliate marketing. Side passion projects include writing and recording alternative rock, performing in the occasional community theater musical, and "vibe coding" a mobile consumer app. In summary: Marketer by day. Music maker by night. Rockstar always. ;)
