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Mike Chung

Mike Chung

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SVP, Commercial Strategy and Consulting @ MarketCast Advertising and Marketing Business Development | Data and Insights Executive
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Education

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UCLA

B.A., History, Asian American Studies 1993-01-01 - 1998-01-01

Work Experience

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MarketCast

Current

MarketCast

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MR2 Strategy

Current

MR2 Strategy

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GfK - An NIQ Company

2022-09-01 - 2024-05-01

GfK - An NIQ Company

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Hawkeye

2021-02-01 - 2022-10-01

Hawkeye

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INNOCEAN USA

2019-06-01 - 2021-02-01

INNOCEAN USA

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Reprise Digital

2018-01-01 - 2019-06-01

Reprise Digital

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Cox Automotive Inc.

2017-03-01 - 2017-09-01

Cox Automotive Inc.

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MullenLowe U.S.

2016-06-01 - 2017-04-01

MullenLowe U.S.

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Team One

2006-06-01 - 2016-08-01

Team One

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Edmunds

2003-08-01 - 2006-06-01

Edmunds

Skills

Strategic Brand Positioning Consulting Automotive Brand Management Consumer Journey Quantitative Research Business Strategy Experiential Marketing Brand Health Tracking Product Marketing Product Development Sales Strategy Business Analysis Adobe Marketing Cloud Budget Management Cross-functional Team Leadership Customer Journey Mapping Social Media Strategy Innovation Management Market Research

Summary

With over 25 years in marketing, I specialize in utilizing research to orchestrate seamless customer experiences that drive meaningful engagement and measurable growth. Leveraging advanced analytics and programmatic media, I lead a team dedicated to mapping and optimizing the entire customer journey — ensuring each touchpoint delivers the right message, to the right person, at the right time. My expertise lies in harnessing data-driven insights and automation technologies to design and execute dynamic experience orchestration strategies. By integrating programmatic media buying, social, display, and experiential channels, we create cohesive, personalized campaigns that enhance brand loyalty and drive conversions across the full funnel. I focus on turning complex customer data into actionable strategies, using sophisticated marketing analytics to continuously refine and optimize campaigns for maximum impact. Leading research initiatives, I uncover critical insights that inform smarter decision-making and help brands anticipate customer needs in an ever-evolving digital landscape. As a digital media leader and trusted advisor, I am passionate about aligning marketing efforts with the evolving expectations of today’s consumers. I mentor teams and collaborate closely with clients to deliver customer-centric solutions that not only meet but exceed business objectives — all while pushing the boundaries of innovation in experience orchestration and CX.

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