Mike Leys

Summary

Always interested in exploring new opportunities. Start up and launch specialist A senior performance marketing specialist with experience in all areas of on and offline marketing with the likes of eSports Entertainment Group, PokerStars, MrGreen, NatWest, Norwich Union and recently a number of Blockchain/Crypto start ups/re launches. I’ve worked as a Marketing Director & CMO focusing on acquisition, (TV, Paid & Display) and product/service development across a number of online business sectors. Key Skills; Performance Specialist. Blockchain, Crypto, iGaming, Insurance, Fintech Trading. Online marketing; including Acquisition/Activation - Display, PPC, TV and eCRM/Player Monetisation and VIP management Customer Retention, Offline Marketing, Strategy, Brand Strategy, Brand Ambassadorship, Campaign Management, Digital Management and Engagement, Segmentation, SaaS, Customer Experience and Insight Development Senior Management; I have been responsible for running departments (big and small) and am well versed in managing P&L, revenue targets and the need for accountability. Most recent experience. • Tribe Consulting - Start-ups and Launches in Defi, iGaming, eCommerce, Blockchain and Crypto •. PlayCosmo Casino - Chief Marketing Officer - •. JoyGaming Blockchain (Left 30 Nov 2018)- CMO JOYGaming and JOYTokens • Dept Head of Acquisition and Brand. Pokerstars Casino • Country Manager UK MrGreen.com (Green Games Ltd) • Digital Marketing Specialist – Tribe Consultancy – digital • Digital Marketing Director - Cantor Gaming – b2c launch • Marketing Director - Pokerwize Gaming – start-up and launch Tel: + 44 (0)7841 792203