Mike Lizun

Summary

At Signal+Co, I’m blending decades of media expertise with emerging AI tools to build smarter, faster, more adaptive strategies, designed for the way influence actually works today. With 27+ years in media and public relations, I’ve led strategy for some of the most respected names in cybersecurity, enterprise tech, and consumer technology. My work has spanned broadcast, digital and print, startups and global brands, with a core focus on earning meaningful media coverage through strong narratives, trusted relationships, and strategic execution. I’ve placed stories in top-tier outlets like The Wall Street Journal, CNN, CBS News, TechCrunch, and dozens of industry trades. What drives me is the intersection of message clarity, earned trust, and the evolving media landscape, especially as AI reshapes how stories are surfaced, searched, and shared. Today, I advise tech companies on how to break through the noise and earn visibility that lasts. That means media strategies that resonate with both humans and algorithms, and that prioritize trust, repetition, and relevance across AI systems, peer networks, and search discovery.