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Mikel Chertudi

Mikel Chertudi

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Co-Founder & CEO @ WarrantyHive Cofounder & CEO | AI-Powered Asset Mgmt | Simplify Warranties & Maintenance with Automated Alerts & Insights
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Education

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Weber State University

BA, Spanish and Business 1997-01-01 - 2000-08-01
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Weber State University

Bachelor of Arts - BA, Business & Spanish 1997-01-01 - 2000-05-01
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Former Head of Adobe Digital

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Work Experience

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WarrantyHive

Current

WarrantyHive

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Peak Experience Partners (formerly Red Canyon Partners)

Current

Peak Experience Partners (formerly Red Canyon Partners)

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AudioEye

2023-03-01 - 2024-03-01

AudioEye

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Guild

2021-09-01 - 2023-03-01

Guild

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ObservePoint

2017-08-01 - 2021-03-01

ObservePoint

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Adobe

2009-11-01 - 2017-08-01

Adobe

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Search Engine Strategies

2009-10-01 - 2012-11-01

Search Engine Strategies

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Omniture

2006-01-01 - 2009-10-01

Omniture

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Ancestry

2002-05-01 - 2005-05-01

Ancestry

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Providio Technology Group

2000-09-01 - 2001-12-01

Providio Technology Group

Skills

Product Marketing Marketing Strategy Analyst Relations Positioning Marketing Communications Marketing Management Sales Enablement Pricing Demand SWOT analysis Categorization Demand Generation Web Analytics Lead Generation Multi-channel Marketing Marketing Automation Digital Marketing SEM Analytics Direct Marketing

Summary

Marketing & Sales GTM Executive with 20+ yrs industry SaaS leadership (Adobe | ADBE) and hyper-growth phase exits (Omniture | OMTR). Head of Growth & Digital at Adobe deploying PLG & PLS customer growth strategies transforming ADBE into a top 5 Cloud Market Cap $250B+ growing from $3B to 10B+ in ARR. Vice President of Growth & Demand at Omniture deploying “Demand to Brand” strategies delivering 10X ARR growth from $40M to $400M in < 4 years & successful IPO through to successful acquisition by ADBE. Growth-Phase Businesses ObservePoint, Guild, AudioEye My core competencies include data-driven marketing & sales strategies, modern growth marketing & demand creation / capture, product marketing, analyst relations, inside sales, and brand establishment. I have a proven track record of driving ARR growth and impact for SaaS companies, from startups to global enterprises. I have successfully led and mobilized teams from 20 to over 300 professionals across multiple functions and regions, and delivered results that exceeded expectations and industry benchmarks. I am passionate about leading sustainable, scalable growth.

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