Misha Katz

Summary

Incubating and managing demand generation programs for over 50 clients Typical project scope: -Incubate and run experiments with paid digital marketing channels, budgets of $5,000 - $200,000/month -Manage campaigns on Google, LinkedIn, Meta, ABM platforms, Fluency Digital Advertising Operating System (fluency.inc) -Create digital marketing and prospect engagement strategy (landing pages, content, multi-channel campaigns) -Conduct experiments with channel, message, audience, targeting, call to action, landing page (experience with Hubspot, Marketo, Pardot) -Establish profitable and scalable campaign framework -Conversion analysis and optimization Target client need: -Incubating and scaling B2B demand generation/ABM or B2C customer acquisition programs -Expanding or troubleshooting an existing customer acquisition program -Diversifying into new paid digital channels -Looking for short to mid-term help with digital marketing before hiring full-time team Client results: -Tripled revenue for e-commerce company by launching display, social and retargeting and introducing coupon and email engagement program ($20k/mo. ad spend) -Transformed lead generation program for financial services provider, increasing number of leads by 700% ($30k/mo. ad spend) -Piloted social media marketing concepts for education for-profit ($25k/mo. ad spend on social media, $500k/mo. total ad spend) Misha Katz is an entrepreneur and former VC investor. He co-founded Furniture.com and bootstrapped the business from launch to a $4M run rate. He spent two years learning the VC business as an Associate at General Catalyst Partners, concentrating on investments in wireless, software and marketing platforms. Several investments he worked on have since been acquired, including Venetica, m-Qube and Maven Networks. He was part of the early marketing and product teams at 3PLex, a logistics software provider acquired by Maersk; IMO, a mobile phone retailer; JumpTap, a mobile ad network (acquired by Millennial Media, NYSE: MM); and AdHarmonics, a lead generation provider.