Mitzi McGilvray

Summary

Professional Overview: - Studio Management – expertise leading product management, game production, user acquisition, analytics, marketing, live operations, QA and product support. - Executive Producer – passionate executive producer credited for over 100 titles to date. Has worked on most genres and current platforms: PC, Social, Mobile, Handheld, and Tablet. Has worked with most current content business models including FTP, subscription, etc. - Business Development– established relationships with most North American video game publishers, portals and developers. Can seek out and negotiate distribution, acquisition, licensing, and development and revenue opportunities. - P & L, Project and Budget management – fiscal-minded, with experience in revenue forecasting and budgeting. - Delivers Product on Time and on Budget – proven track record of shipping profitable games on time and on budget. Budgets have ranged from $50K to $5M. - Analytics - utilizes a range of analytic tools to make both product and business related decisions. ================================================ Game Industry advocate and volunteer: Previous Board of Directors member for International Game Developers Association holding the following offices. Chairman of IGDA (2007-2008 term) Secretary of IGDA (2005-2007 terms) Treasurer of IGDA (2004-2005 term) IGDA Board of Directors (2003-2009) Specialties: Business Development Studio Operations Casual Game Production Social Game Production Video Game Production Video Game Marketing Keywords: Game Producer, Analytics, FTP, Subscription, iOS, Android, Social Gaming, Business Development, Publishing, Studio Head, Studio Management, Product Management, GM, Executive Producer, Live Operations