Lisa Romano
Education
London School of Business, Sales & Marketing Institute
, -
Suffolk University
MBA, Marketing -
Villanova University
B.S., Marketing -Work Experience
mlisaromano.com
Current
mlisaromano.com
Wanderful Media (Acquired by OwnLocal)
2012-04-01 - 2014-03-01
Wanderful Media (Acquired by OwnLocal)
Care2
2007-01-01 - 2008-01-01
Care2
CodeGear
2006-01-01 - 2007-01-01
CodeGear
Zone Labs
2002-01-01 - 2004-01-01
Zone Labs
KnightRidder Digital
2000-01-01 - 2002-01-01
KnightRidder Digital
McAfee
1999-01-01 - 2000-01-01
McAfee
Additional Professional Experience
1984-01-01 - 1999-01-01
Additional Professional Experience
Skills
Summary
Accomplished hands-on marketing executive focused on high growth technology companies. Skilled in developing and executing global market strategies that cultivate and retain customer base, increase revenue and build brand. Thrive on building and mentoring teams to achieve bottom-line results. EXPERTISE: Digital Marketing Branding & Messaging Team Development & Management Go-to-Market Strategy Customer Acquisition/Lead Generation Integrated Marketing Programs PROFESSIONAL PROFILE - 15 years executive leadership in public companies and venture-backed technology start-ups. Expert in customer acquisition (subscription, freemium, mobile, and download/advertising models) and retention for B2B and B2C with companies such as McAfee, ZoneLabs, Wanderful Media, Knight Ridder, Apple, Palm and CodeGear. - Go-to-market strategist in the successful launch of five companies and over 30 B2C and B2B products and services. - Developed and executed new brands for six companies creating awareness among customers, press and influencers.
