Mark Messina
Education
University of Pennsylvania
MSE, Telecommunications Systems 1996-06-01 - 1997-08-01
University of Pennsylvania
BSE, Systems Engineering 1991-06-01 - 1995-06-01
Sharon High School
, -Work Experience
Linchpin Entertainment Marketing
Current
Linchpin Entertainment Marketing
SocialNightlife
2015-10-01 - 2018-03-01
SocialNightlife
Gravitas Works
2016-03-01 - 2017-07-01
Gravitas Works
Tao Group Hospitality
2015-03-01 - 2015-10-01
Tao Group Hospitality
Mobiquity Inc.
2014-03-01 - 2015-03-01
Mobiquity Inc.
Messina Marketing
2005-12-01 - 2012-12-01
Messina Marketing
CAPP-USA
2005-01-01 - 2012-02-01
CAPP-USA
Condé Nast
2010-12-01 - 2011-09-01
Condé Nast
My Guidance Couselor
2005-12-01 - 2010-10-01
My Guidance Couselor
Pangea Brands
2007-01-01 - 2010-09-01
Pangea Brands
Skills
Summary
Experienced consultant and executive with a strong customer focus. Twenty five years of experience in management consulting, integrated digital marketing, mobile software development and company building. Specialties: Mobile Solutions, Entrepreneurship, Product Management, Business Development, Internet and Mobile Marketing, Affiliate Marketing, Customer Acquisition, Client Services, Business and Systems Analysis, Usage Analysis and Modeling, Artificial Neural Networks Mark has consulted to media giants like MTV Networks, Barnes and Noble, CBS/Viacom and the NBA. Additionally, Mark has served as adviser to global organizations including the Vatican and United Nations. He has held positions at Booz Allen and Hamilton in the Information Technology Practice and Price Waterhouse in the Financial Services Industry Practice. While at Booz Allen, Mark was part of a team spearheading early efforts to realize digital movie distribution and projection. He also worked on a project to modernize the global royalties system for a major record label. Mark later founded and ran M2Metrix Corporation which developed software and analytical techniques for media websites like MTV.com, VH1.com, Nickelodeon Online and iVillage. Mark brings many years of experience in entrepreneurship and company building to every project. Mark began his career consulting to start-ups and small business as a research analyst and consultant at the Wharton Small Business Development Center of the Snyder Entrepreneurial Center at the Wharton School of Business. Mr. Messina holds a Bachelor and Masters of Engineering in Systems and Telecommunications from the University of Pennsylvania. While pursuing his Masters degree, Mark worked as a research assistant in Artificial Neural Networks which he later applied to modeling attendance behavior for a major theme park.
