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Mukund Ramachandran

Mukund Ramachandran

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SVP, B2B Marketing @ Mastercard Sales & Marketing Leader
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Education

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Thunderbird, The American Graduate School of International Management

MBA, Master of Business Administration; Master, Marketing / Strategy; Management Studies, Marketing/Strategy 1999-01-01 - 2001-01-01
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Birla Institute of Technology and Science, Pilani

Master of Management Studies, General Management 1993-01-01 - 1997-01-01
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Vana Vani Matriculation

High School, 1988-01-01 - 1993-01-01

Work Experience

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Mastercard

Current

Mastercard

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Dynamic Yield by Mastercard

2015-09-01 - 2023-10-01

Dynamic Yield by Mastercard

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OnBoard

2018-06-01 - 2021-05-01

OnBoard

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FoodtoEat

2015-05-01 - 2017-01-01

FoodtoEat

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Krux Digital

2013-10-01 - 2014-12-01

Krux Digital

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dataxu

2012-03-01 - 2013-10-01

dataxu

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Tremor Video

2009-11-01 - 2012-03-01

Tremor Video

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Yahoo

2006-01-01 - 2009-08-01

Yahoo

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Yahoo HotJobs

2003-01-01 - 2005-12-01

Yahoo HotJobs

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Yahoo

2002-03-01 - 2002-12-01

Yahoo

Skills

Product Marketing Online Marketing Marketing Strategy Online Advertising Product Development Segmentation Strategic Thinking Product Innovation Video Advertising Promotions Product Management Market Research Competitive Analysis Analytics E-commerce Advertising Digital Strategy Go-to-market Strategy Media Planning Digital Media

Summary

Accomplished hands-on marketing, planning and communications executive with 20+ year track record in media, adtech and SaaS companies. Proven track record in building world-class teams and in orchestrating marketing strategies across multiple geographies that drive growth in fast-paced and complex markets. Effective communicator across all levels in the organization. Specialties: Executive Management, Public Speaking, Positioning, Brand Strategy, Tech Marketing, Product Marketing, Marketing Communications, Content Marketing, Thought Leadership, Social Media, Public Relations, Analyst Relations, Marcomm, Research, Demand Generation, Sales Enablement and Budget Management. Deep domain expertise in all aspects of the ad tech ecosystem including ad server, dsp, ssp, trading desks, dmp and more.

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