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Nancy Chou

Nancy Chou

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Fractional CMO @ HireCMO: VC Platform Marketers Fast-to-Impact, Results Oriented & Revenue Focused CMO with Enterprise Sales Experience | B2B and B2C | Scaled Operations to Successful Exits
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Education

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Northwestern University - Kellogg School of Management

MBA, Marketing, finance, and int'l business -
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General Assembly

, 2017-01-01 - 2018-01-01
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Google Analytics Academy

Certificate of Completion, 2014-01-01 - 2015-01-01
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The Innovation Games Co.

Certified Collaboration Architect, 2013-01-01 - 2013-01-01
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Social Media Academy, Palo Alto, CA

Certified Social Media Strategist, 2009-01-01 - 2009-01-01
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California State University, Northridge

BS, Bus. Mgmt, minor in Economics -

Work Experience

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HireCMO: VC Platform Marketers

Current

HireCMO: VC Platform Marketers

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Nancy Chou Marketing Consultants

Current

Nancy Chou Marketing Consultants

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Orion Governance

2022-04-01 - 2023-05-01

Orion Governance

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Voise Inc.

2018-06-01 - 2022-04-01

Voise Inc.

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Codebeamer, a PTC Technology

1999-07-01 - 2022-04-01

Codebeamer, a PTC Technology

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Entefy

2012-08-01 - 2018-06-01

Entefy

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ThinOptics

2014-02-01 - 2017-10-01

ThinOptics

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Blue Cedar

2017-05-01 - 2017-09-01

Blue Cedar

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Mphasis

2016-04-01 - 2017-04-01

Mphasis

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ANA Business Marketing NorCal

2010-07-01 - 2016-07-01

ANA Business Marketing NorCal

Skills

ABM Strategy Lead Generation Marketing Start-ups B2B Product Marketing Product Management Business Development Marketing Strategy Social Media Demand Generation Social Media Marketing Analytics SEO B2B Marketing Web Analytics Business Strategy Marketing Communications SEM

Summary

From strategy to tactical implementation, I'm a highly competent and results-driven marketing and sales professional who is skilled at building marketing organizations and scaling them for fast growth as well as successful exits including Cygnus Solutions' $674M acquisition by RedHat and Intland Software GmbH's $280M acquisition by PTC. B2B - I've led enterprise-level technical sales and marketing teams most recently in Data Management, NLP/NLG, Software Development Tools, Cybersecurity, MarTech Tools, and Open Source Software. Targeted highly regulated industries including Medical, Defense & Avionics, Automotive, etc. in start-up, hyper-growth, and established corporate environments, as the principal of a sales and marketing consultancy, and as a member of the executive sales and marketing teams. I built Intland Software GmbH's marketing function from the ground up in 2013 before becoming the #1 sales executive in North America and #1 outside of Germany through Q3 2019. B2C - A recent highlight is I was the co-founder of WEDrives-In, a self-funded drive-in movie theater reimagined HQed in Santa Monica, CA during COVID. Responsible for operations, I was able to achieve: - 0 to 900+ Instagram followers in a month via Gen Z influencers - Top 3 organic search results on Yelp & GoogleMyBusiness in 3 weeks. - Architected an IT infrastructure including configuring a SquareOnline website that supported sold-out 18 of the first 20 shows and almost every weekend thereafter. Known to be persuasive, creative, and a fast learner. I build trust quickly and am a creative problem solver. My high energy and creativity were some of the reasons I was recognized by HP as a top 9% contributor worldwide. Articulating competitive differentiators and writing compelling copy have resulted in HP recruiting me to be an in-house writing course instructor. I co-authored the #1 most frequently downloaded premium content that was a sales lead generator for a marketing automation software company, LeadFormix. Specialties: Marketing, sales, social media, and business development expertise in software, hardware, and services. Industry experience includes enterprise-class software development tools, marketing automation software, b2b and b2c security software targeted at financial services, healthcare, and government as well as end-user consumers. Prior industry experience includes open-source software, embedded systems, electronic design automation, CAD/CAM software, computer hardware, and green tech (wastewater treatment & sheet metal stamping).

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