Nancy MacGregor

Summary

Career Highlights: - Oversaw media and influencer outreach for Nominum's launch of small business SaaS security offering, managed social media campaign and developed content for lead generation and thought leadership, significantly contributing to sales pipeline growth - Led PR programs for Ruckus Wireless and SLI Systems from early-stage startup through IPO, establishing them as market leaders in their respective industries - Promoted "Digital Body Language" eBook for Eloqua co-founder and CTO resulting in nearly 50 press clips and over 200 downloads within 2-month timeframe Seasoned PR and content marketing professional combining in-house, agency and consulting experience. Led global communications and content development efforts for start-up and pre-IPO companies, focusing on building visibility and maintaining a strong company profile through an IPO and/or acquisition. Skillful at compelling storytelling and message development for media and analyst relations, thought leadership campaigns, lead generation campaigns, customer and partner communications, video, internal communications, influencer marketing, branding and presentation development. Skills: • Align communications strategy with business goals and target audiences • Tenacious in execution • Identify/simplify key messages • Strong writer, editor and proof-reader for many types of content • Highly organized and key collaborator • Conduct social media campaigns with Twitter, LinkedIn, blogs, podcasts and more • Problem-solver When I'm not working, you can find me: - On hiking or jogging trails - Practicing yoga, pilates, and meditation - At live music events - Cooking, eating, and conversing with family & friends - Volunteering for social causes - Playing Scrabble (and other board games)